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Deepa Kannan

@deepakannan

Sales operations leader at Cognizant who automated executive reporting and improved forecast accuracy across technology portfolios.

United States

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At Cognizant Technology Solutions, I owned operating cadence and performance tracking for an emerging technology portfolio, establishing a governance model that supported 15% year-over-year revenue growth. I also automated reporting for business reviews, cutting executive preparation time by 25%.

Across sales operations and financial strategy roles, I built forecasting models, dashboards, and planning processes for technology portfolios ranging from $300M to over $1B. My work included identifying $45M in whitespace opportunities, improving forecast accuracy, and connecting sales demand with delivery capacity.

Experience

Work history, roles, and key accomplishments

Associate Director – Strategic Sales Operations

Cognizant Technology Solutions

Jun 2022 - Aug 2024 (2 years 2 months)

Owned operational cadence and performance tracking for an emerging technology portfolio, establishing a standardized governance model that supported 15% year-over-year revenue growth. Streamlined cross-functional reporting and automated dashboards, saving 15 hours of manual reporting weekly.

Sales Operations Revenue Forecasting Pipeline Management CRM Salesforce Power BI Excel Oracle BI Hyperion Planning Change Management Training Data Analysis Governance Automation

Associate Director – Sales Operations & Financial Strategy

Cognizant Technology Solutions

Nov 2021 - May 2022 (6 months)

Managed revenue analysis and forecast predictability for a $400M business unit, maintaining 95%+ forecast accuracy. Identified $45M in whitespace opportunities and reduced fulfillment delays by 18%.

Sales Operations Financial Strategy Revenue Forecasting Variance Analysis CRM Salesforce Pipeline Management Data Analysis Forecasting Models Resource Management

Associate Director – Sales Operations & Data Analytics

Cognizant Technology Solutions

Feb 2018 - Nov 2021 (3 years 9 months)

Led operations and data analytics for a $1B digital business, managing integration as it scaled from $500M to over $1B. Designed goal tracking and self-service Power BI reports for 40+ sales leaders.

Sales Operations Data Analysis Power BI Pipeline Management CRM Salesforce Annual Planning Quota Setting Territory Planning Data Modeling Reporting

Senior Manager – Business Operations

Cognizant Technology Solutions

Nov 2016 - Jan 2018 (1 year 2 months)

Established foundational operating and governance processes for a new $400M business line, stabilizing operations 3 months ahead of schedule. Reduced bench time for technical roles by 14% by connecting sales demand with resource management.

Business Operations Governance KPIs Resource Management Sales Operations Data Analysis Reporting Process Improvement

Senior Manager – Sales Operations Lead

Cognizant Technology Solutions

Feb 2013 - Oct 2016 (3 years 8 months)

Headed business performance reporting and utilization analytics for a portfolio supporting 4,200 associates, improving forecast predictability by 12%. Optimized delivery costs by $2.4M annually.

Sales Operations Utilization Analysis Forecasting Data Analysis Margin Improvement Resource Management Reporting

Manager / Senior Associate / Executive – Operations & Sales Enablement

Cognizant Technology Solutions

Jan 2007 - Jan 2013 (6 years)

Supported account operations and CRM pipeline governance for large technology services contracts, acting as liaison between sales, finance, and talent acquisition. Coordinated a workforce optimization project increasing utilization from 42% to 85%.

Sales Operations CRM Pipeline Management Workforce Optimization Resource Management Data Analysis Sales Enablement