Deeksha Chaudhry

Built and managed the company's marketing function, establishing systems, processes, and integrated go-to-market activities. Designed and executed B2B demand-generation campaigns contributing to a 140% increase in qualified inbound leads.

Directed ATL and BTL marketing campaigns and PR initiatives across B2B and B2C audiences, contributing to a 50% increase in brand awareness. Managed large-scale marketing events and agency partnerships within budget.

Developed corporate communication assets including newsletters, brochures, videos, and digital content. Managed website content and social media presence to support brand visibility and audience engagement.

Produced SEO-optimized content for websites, blogs, social media, email campaigns, and product communications. Partnered with creative agencies and internal stakeholders to maintain consistent brand tone and messaging.

Developed technical documentation and marketing content to support product communication and customer education. Executed SEO strategies and optimized website content to improve organic search visibility.

Pursued an MBA with a focus on Marketing and Human Resources.

Completed a Bachelor of Science degree in Biotechnology.

Completed digital marketing training covering social media marketing, content marketing, PPC, SEO, and email marketing.