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Deanna Mastronardi

@deannamastronardi

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Experienced digital marketing leader driving audience growth, engagement, and revenue for talent brands.

United States

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What I'm looking for

I seek a data-driven marketing role where I can lead cross-functional teams, scale audience growth, protect IP, and drive measurable revenue and engagement.

I am an experienced digital marketing professional focused on audience development and data-driven social strategy. I lead teams to craft cross-platform initiatives that grow followers, views, and monetization opportunities for talent and brand portfolios.

At Studio71 I led a team to increase video views by 175% and add over 200K followers in six months, while improving post engagement by 65% and video retention by 30%. I also implemented IP protection workflows that reduced copyright disputes by 70% and boosted revenue per video.

Previously, I managed coordinators to grow engagement by 65% and expand Facebook audiences by 350K+, and at TikTok I developed client proposals and influencer campaigns that contributed to $5M+ in new business and high KPI attainment.

I hold a bachelor's in Tourism & Events Management and certifications in digital marketing, data-driven planning, and project management, and I combine analytical rigor with creative content optimization to deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

Senior Audience Development Manager

Current

Studio71

Dec 2024 - Present (9 months)

Lead a team of four to craft cross-platform social strategies that increased video views 175% and grew followers by 200K+ in 6 months while improving engagement 65% and video retention 30%.

Social Media Strategy Community Management Team Leadership A B Testing Video Monetization

Audience Development Manager

Studio71

Oct 2022 - Dec 2024 (2 years 2 months)

Managed and mentored two coordinators to execute social strategies that increased engagement 65%, grew followers 40% and expanded Facebook creator audiences by 350K+ while improving view-through rates 30%.

Social Media Strategy Mentoring A B Testing Analytics Audience Growth Content Performance

Client Solutions Planner

TikTok

Sep 2021 - Oct 2022 (1 year 1 month)

Developed data-driven marketing strategies and 50+ custom proposals contributing to a 20% lift in closed deals and $5M+ in new business, and supported 16 influencer campaigns with an 85% KPI success rate.

Media Strategy Proposals Reporting KPIs