Deanna Mastronardi
@deannamastronardi
Experienced digital marketing leader driving audience growth, engagement, and revenue for talent brands.
United StatesWhat I'm looking for
I am an experienced digital marketing professional focused on audience development and data-driven social strategy. I lead teams to craft cross-platform initiatives that grow followers, views, and monetization opportunities for talent and brand portfolios.
At Studio71 I led a team to increase video views by 175% and add over 200K followers in six months, while improving post engagement by 65% and video retention by 30%. I also implemented IP protection workflows that reduced copyright disputes by 70% and boosted revenue per video.
Previously, I managed coordinators to grow engagement by 65% and expand Facebook audiences by 350K+, and at TikTok I developed client proposals and influencer campaigns that contributed to $5M+ in new business and high KPI attainment.
I hold a bachelor's in Tourism & Events Management and certifications in digital marketing, data-driven planning, and project management, and I combine analytical rigor with creative content optimization to deliver measurable results.
Experience
Work history, roles, and key accomplishments
Senior Audience Development Manager
Studio71
Dec 2024 - Present (1 year 6 months)
Lead a team of four to craft cross-platform social strategies that increased video views 175% and grew followers by 200K+ in 6 months while improving engagement 65% and video retention 30%.
Audience Development Manager
Studio71
Oct 2022 - Dec 2024 (2 years 2 months)
Managed and mentored two coordinators to execute social strategies that increased engagement 65%, grew followers 40% and expanded Facebook creator audiences by 350K+ while improving view-through rates 30%.
Developed data-driven marketing strategies and 50+ custom proposals contributing to a 20% lift in closed deals and $5M+ in new business, and supported 16 influencer campaigns with an 85% KPI success rate.
Education
Degrees, certifications, and relevant coursework
George Mason University
Bachelor's, Tourism & Events Management
Completed a Bachelor's degree focused on Tourism and Events Management, graduating in May 2017.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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