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Dea Boskovich

@deaboskovich

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Senior art director blending brand systems, motion, and AI-enabled creative to drive measurable retail outcomes.

United States

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What I'm looking for

I’m looking for a creative leadership role where I can develop and protect brand systems.

I’m a Senior Art Director who manages multiple concurrent campaigns from brief through final release, delivering static and motion creative across 13,800+ U.S. locations. I pressure-test ideas with brand strategy and performance data, then guide work through McDonald’s global visual identity system—print, digital, and motion—so every touchpoint stays consistent and grounded in measurable retail outcomes.

I collaborate closely with agencies, internal teams (app, UX, packaging), and external production vendors, and I present/defend concepts to clients and senior leadership while protecting creative integrity through delivery. I also serve as a de facto creative director for junior art directors and copywriters, lead intern hiring and onboarding, and integrate AI tools into active production workflows to expand creative exploration and improve efficiency.

Experience

Work history, roles, and key accomplishments

Current

Senior Art Director

Current

TMS

May 2018 - Present (8 years 1 month)

Managed multiple concurrent campaigns, delivering static and motion creative across 13,800+ US locations. Applied McDonald's global visual identity standards, defended concepts with leadership, mentored creative teams, and integrated AI tools to improve production efficiency.

Creative Direction Campaign Production Brand Design Systems Print and Motion Design Stakeholder Management Performance Data Analysis Mentorship and Leadership AI Workflow Integration

Art Director

Walgreens

Mar 2015 - May 2018 (3 years 2 months)

Led an e-commerce imagery overhaul as part of a company-wide brand repositioning, auditing SKUs and building a customer-insight creative framework aligned to stakeholder objectives. Produced two holiday catalogs end-to-end and designed consistent digital and print assets across email, web banners, and in-store materials.

E commerce Imagery Brand Repositioning Creative Frameworks Photoshoot Management Catalog Production Layout and Print Production Email and Banner Design In Store Marketing Assets

Art Director

Crate & Barrel

Jan 2015 - Mar 2015 (2 months)

Art directed product photography for a premium lifestyle brand with exacting visual standards. Directed product styling and lighting and supported high-volume shoot efficiency in a fast-paced content studio environment.

Product Photography Art Direction Product Styling Lighting Direction Studio Production High Volume Content Production Visual Standards

Junior Art Director

Scout

Jan 2013 - Jan 2015 (2 years)

Developed campaigns for national consumer food and B2B clients, working across print, social, digital, and video production. Coordinated creative execution in a fast-paced agency environment to deliver campaign-ready assets.

Campaign Development Print Design Social Creative Digital Design Video Production Creative Execution Agency Collaboration