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Débora AmaralDA
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Débora Amaral

@dboraamaral

Growth Marketing Manager at Ironhack, optimizing acquisition funnels that generated 22% of monthly pipeline.

Portugal
Message

At Ironhack, I execute and optimize lead generation across paid and owned channels, with event-driven funnels generating 22% of monthly pipeline. I improved qualified lead volume by 18% and campaign engagement rates by 15% through performance optimization.

I build and test landing pages, refine Google and Meta targeting, and develop dashboards that track CAC, conversion rates, pipeline velocity, and revenue attribution. My work also includes B2B partnerships and SEO initiatives that contributed to a 20% increase in lead volume and 15% organic traffic growth.

At CuriosityChoice, I managed multi-channel campaigns that contributed to an 18% increase in qualified leads and improved campaign CTR by 12%. I also analyzed competitors to inform GTM strategy and coordinated partnerships that generated 10% more leads per quarter.

Earlier, at Avila Spaces, I built content and community initiatives and organized events that supported a 10% increase in community growth. At Kiko Communication, I developed PR strategy and coordinated brand activations; at Thai Way Spa, I focused on B2B partnerships and corporate agreements.

Experience

Work history, roles, and key accomplishments

Ironhack logoIR
Current

Growth Marketing Manager

Ironhack

Aug 2021 - Present (5 years 3 months)

Executed and optimized lead generation campaigns across paid and owned channels, generating 22% of monthly pipeline via event-driven funnels. Improved qualified lead volume by 18% and campaign engagement rates by 15% through performance optimization.

CU

Marketing Specialist

CuriosityChoice

Jun 2020 - Aug 2021 (1 year 2 months)

Managed multi-channel campaign execution, contributing to 18% increase in qualified leads and improving campaign CTR by 12% through performance optimization. Conducted market and competitor analysis across 5 key competitors, identifying positioning gaps that informed GTM strategy.

Education

Degrees, certifications, and relevant coursework

Escola Superior de Comunicação Social logoES

Escola Superior de Comunicação Social

Degree, Public Relations and Business Communication

2013 -

Pursued a degree in Public Relations and Business Communication, with studies beginning in September 2013.

Tech stack

Software and tools used professionally

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