DAYANA FRANCO
@dayanafranco
Data Analyst and Business Intelligence specialist building ETL pipelines, dashboards, and machine-learning insights for better decisions.
What I'm looking for
I’m a data professional with 10+ years of experience in Business Intelligence and ETL pipelines, and I currently deliver end-to-end analytics for a retail shoe chain of 15 stores (remote-compatible). I build machine learning models for sales forecasting and inventory optimization, then operationalize the results through dashboards in Power BI and Looker Studio with real-time KPI updates. I’ve also structured the company’s analytics function from scratch by establishing the first formal KPIs for sales and production areas.
I approach analytics with both technical depth and leadership discipline: I’m comfortable translating stakeholder needs into measurable outcomes, whether through automated exports for logistics teams or reliable data modeling. I’m currently completing a Master's in Analytical Data Intelligence at Universidad de los Andes, strengthening my decision analysis, visualization, and machine learning foundations. I also bring a strong track record of leadership from 20+ years in civil engineering and infrastructure project management, which shapes how I collaborate in fully remote and asynchronous workflows.
Experience
Work history, roles, and key accomplishments
Data Analyst
Calzado San Polos Sas
Nov 2014 - Present (11 years 5 months)
Built a 12-month sales forecasting model (Random Forest) across 15 stores and product lines, improving inventory planning accuracy. Developed an inventory optimization algorithm and automated logistics exports, and created Looker Studio dashboards with real-time KPIs for sales and inventory management.
Project Director
Ingeofass Sas
Nov 2014 - Present (11 years 5 months)
Coordinated commercial proposals for construction projects in public and private sectors and created/managed a new real estate business line. Restructured the commercial area to increase new quotations and contract conversions and led the real estate division to obtain official landlord registration.
Commercial Director
Edyco Sas
May 2018 - Nov 2018 (6 months)
Led business development by identifying opportunities and managing proposals through contract signing. Secured the company’s first study and design contract with the IDU (Bogotá District Institute for Urban Development).
Bids & Proposals Director
Sgs Estudios Técnicos S.A.S
Jan 2013 - Nov 2014 (1 year 10 months)
Managed public and private proposals nationally and internationally across consulting, oil & gas, energy, and roads/construction sectors. Increased new contract awards by 30%+ versus prior two years and grew proposals submitted by 35%, exceeding COP $120B in new contract awards.
Bids & Proposals Leader
A.C.I. Proyectos S.A.
Oct 2009 - Jul 2012 (2 years 9 months)
Managed and supervised a team of bidding engineers for consulting and hydrocarbons proposals nationally. Increased awarded contract values by 201% during tenure and delivered hydrocarbons consulting contracts exceeding USD $15,000,000.
Education
Degrees, certifications, and relevant coursework
Universidad de los Andes
Master's in Analytical Data Intelligence, Analytical Data Intelligence
2025 -
Grade: 4.79/5.0
Activities and societies: Data analytics projects, ETL pipeline development, machine learning modeling, statistical analysis, data visualization and storytelling.
Currently completing the Master's in Analytical Data Intelligence (MIAD) at Universidad de los Andes, with coursework in decision analysis, computational analytics, data modeling & ETL, statistical analysis models, and introductory machine learning.
Temixa Consulting Group
Specialization, Power BI & Business Intelligence
2023 - 2024
Completed a specialization in Power BI and Business Intelligence using Excel and Power BI, from January 2023 to June 2024.
KeepCoding Tech School
Full Stack Bootcamp, Big Data, AI & Machine Learning
2022 - 2023
Completed a 628-hour Full Stack Bootcamp in Big Data, AI & Machine Learning covering Tableau/D3, SQL/BigQuery, Hadoop/GCP, Apache Spark/Scala, R, deep learning with TensorFlow/Keras, NLP, and cloud deployment.
CESA - Colegio de Estudios Superiores de Administración
Diploma in Data Driven Management, Data Driven Management
2022 -
Completed a Diploma in Data Driven Management at CESA in June 2022.
International Trade Center
International Certificate in Supply Chain Management, Supply Chain Management
2012 -
Earned an International Certificate in Supply Chain Management from the International Trade Center in October 2012.
Escuela Colombiana de Ingeniería Julio Garavito
Specialization in Project Development & Management, Project Development & Management
2006 -
Completed a specialization in Project Development & Management at Escuela Colombiana de Ingeniería Julio Garavito in March 2006.
Pontificia Universidad Javeriana
Civil Engineer, Civil Engineering
1999 -
Studied Civil Engineering at Pontificia Universidad Javeriana starting October 1999.
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