Daniel Ceron Ramirez
@danielceronramirez
Data Analyst turning complex data into actionable insights for business decisions.
ColombiaWhat I'm looking for
I’m a Data Analyst and Business Intelligence professional with 3+ years transforming complex data into actionable insights across finance, sales, consulting, and marketing. I focus on reliable analytics that support data-driven decision-making and help teams move faster with trusted numbers.
In my roles, I design and execute advanced SQL to extract, clean, and analyze large datasets, then translate results into interactive dashboards and analytical reports. I’ve built dynamic KPI dashboards and financial reporting in Power BI, Tableau, and Looker, enabling leadership and clients to track performance, trends, and variances in real time.
I also improve how teams work by automating reporting and strengthening data foundations through ETL, data modeling, and database management. Using Excel macros (VBA), dbt-managed models, and troubleshooting workflows, I’ve reduced manual workload, improved report accuracy and turnaround time, and increased data accessibility and operational efficiency.
Experience
Work history, roles, and key accomplishments
Data Analyst
Lean Tech
Sep 2024 - Present (1 year 10 months)
Designed and executed complex SQL queries to extract, clean, and analyze financial and operational data for departmental decision-making. Built interactive Power BI and Excel dashboards and automated recurring reporting using VBA macros to reduce manual workload and improve accuracy.
Data Analyst
Edelman
Dec 2023 - Sep 2024 (9 months)
Developed customized client dashboards in Tableau and Power BI for real-time KPI tracking. Performed SQL-based data extraction, cleansing, and ETL (including PostgreSQL) to ensure data integrity for reporting.
National merchandising coordinator
British American Tobacco
Aug 2023 - Dec 2023 (4 months)
Coordinated the implementation and visibility of brands across nationwide distribution channels by supervising supplier teams for efficient execution. Developed and maintained KPI tracking to measure launch visibility compliance for new product launches.
Trade Data Analyst
British American Tobacco
Dec 2022 - Jun 2023 (6 months)
Monitored brand performance across distribution channels using SQL-defined KPIs and built interactive Tableau dashboards backed by dbt-managed analytical models. Conducted SQL-based data mining and exploratory analysis on warehouse datasets and supported sales teams with data cleansing and issue troubleshooting.
Data Analyst
S&S Comercializadora
Jan 2021 - Dec 2022 (1 year 11 months)
Designed and implemented ETL processes integrating data from multiple sources, using SQL to extract and transform data. Created interactive Tableau and Power BI dashboards to communicate trends and support stakeholder decision-making.
Education
Degrees, certifications, and relevant coursework
Pontificia Universidad Javeriana
Business Administration
2018 - 2023
Studied Business Administration at Pontificia Universidad Javeriana from 2018 to 2023.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Job categories
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