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Davina HanchuckDH
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Davina Hanchuck

@davinahanchuck

Business Systems leader at HashiCorp who established SOX-compliant Salesforce governance for IPO readiness and scaled revenue technology systems.

United States
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At HashiCorp, I led a global Business Systems team responsible for Revenue Operations and Marketing technology. I supported IPO readiness and the public company transition by establishing SOX-compliant governance and enabling complex revenue workflows.

I built release management and QA practices for HashiCorp’s Salesforce ecosystem, including Sales Cloud, CPQ, Experience Cloud, and Gainsight. I also grew and mentored a global team of admins and developers while partnering with business teams on roadmap-driven solutions.

At Instructure, I managed a global team of admins and developers and oversaw solution design and configuration for a complex Salesforce environment. I currently provide independent Salesforce administration and revenue operations consulting to client organizations.

Experience

Work history, roles, and key accomplishments

Purple Insights Consulting logoPC
Current

Salesforce Consultant

Feb 2026 - Present (8 months)

Provide independent Salesforce administration and revenue operations consulting to client organizations, covering declarative configuration, org cleanup, data integrity, and release process design.

HashiCorp logoHA

Sr. Manager, Business Systems

Dec 2019 - Nov 2025 (5 years 11 months)

I lead a global Business Systems team responsible for scaling HashiCorp’s Revenue Operations and Marketing technology ecosystem. My work focuses on building reliable, scalable Salesforce solutions while empowering high-performing teams and strong cross-functional partnerships.

Highlights:

Built and led a global team of Business Systems Admins, fostering a collaborative, mentorship-driven culture

HashiCorp logoHA

Senior Manager Business System

Dec 2019 - Nov 2025 (5 years 11 months)

Owned the Salesforce platform for a 2,000+ user org spanning Sales Cloud, Service Cloud, Experience Cloud, and Gainsight, supporting Sales, Customer Success, Support, and Marketing teams. Built the formal release management and QA process from the ground up: sandbox strategy, structured UAT, regression testing against seasonal Salesforce releases, and controlled deployment on a two-week cycle. Pro

Instructure logoIN

Senior Manager Customer Relationship Management

Feb 2016 - Dec 2019 (3 years 10 months)

Owned solution design and configuration for a complex, high-scale Salesforce environment during a period of rapid organizational growth and product expansion. Partnered directly with business leaders to translate go-to-market process changes into Salesforce solutions, maintaining configuration standards and system integrity across a multi-team org. Led project prioritization and design review for

Instructure logoIN

Sr. Manager, CRM Systems

Feb 2016 - Dec 2019 (3 years 10 months)

At Instructure I managed a global team of Admins and Developers. Together we created awesome solutions in Salesforce and other platforms that enabled the business to grow and innovate at a rapid pace. I was responsible for project prioritization and management as well as design and configuration oversight of Instructure’s complex Salesforce instance.

SGI International logoSI

Salesforce Administrator

Jun 2015 - Feb 2016 (8 months)

Designed and configured a net-new Salesforce implementation from the ground up, then built end-user training materials and onboarded a successor administrator to own the platform long term.

WealthCounsel, LLC logoWL

Sr. Salesforce Administrator

Mar 2009 - Jun 2015 (6 years 3 months)

As the Salesforce Administrator I am responsible for the daily management, design and enhancements of our Salesforce.com org, as well as providing guidance and assistance with other applications used across every department at my company.

What I do:

Salesforce Evangelist: increase user adoption and ensure user satisfaction, including developing, documenting and delivering training to ensure ong

JD

Sales Coordinator

Janus Displays

Oct 2008 - Sep 2009 (11 months)

Responsible for assisting Senior Account Managers obtain sales, and provide exceptional customer relationship management. Assist the Owner/President in reorganization of both the Sales and Technical Support departments using daily monitoring and reporting. Developed and implemented new company policies and procedures to increase efficiency in both departments.

Daily metrics reporting for the sa

PI

Salesforce Administrator/Executive Assistant

Platinum Advanced Technologies, Inc

Jun 2005 - Sep 2008 (3 years 3 months)

Responsible for assisting Regional Sales Managers obtain sales, and provide exceptional customer relationship management. Assisted the CEO, President and multiple V.P.'s develop and implement company strategy and improve and maintain investor relations.

Design and development of investor, board of director, sales and company strategy presentations
Designed, developed and maintained all marketin

Education

Degrees, certifications, and relevant coursework

SB

SOMA Breath

Advanced Instructor

Mar 2026

SB

SOMA Breath

Badge

Sep 2025

SA

Salesforce

Salesforce Certified Sales Cloud Consultant

Sep 2016

SA

Salesforce

Salesforce Certified Service Cloud Consultant

Jun 2016

SA

Salesforce

Salesforce Certified Develper

Apr 2015

SA

Salesforce

Salesforce Certified Advanced Administrator

Nov 2014

SA

Salesforce

Salesforce Admin, Advanced Admin, Developer, App Builder, Sales Cloud Consultant, Service Cloud Cons

Sep 2010

SA

Salesforce

Salesforce Certified Administrator

Sep 2010

SC

Salt Lake Community College

Business, Management, Marketing, and Related Support Services

2001 - 2005

SE

Stringham Real Estate School Real Estate

License, Real Estate

1998 - 1998

ST

Salesforce Trailhead

Accounts & Contacts Badge

ST

Salesforce Trailhead

App Customization Lite Badge

ST

Salesforce Trailhead

CRM Basics Badge

ST

Salesforce Trailhead

Data Management Badge

ST

Salesforce Trailhead

Donation Management Badge

ST

Salesforce Trailhead

Fundraising Basics Badge

ST

Salesforce Trailhead

Leads & Opportunities Badge

ST

Salesforce Trailhead

Lightning Experience Features Badge

ST

Salesforce Trailhead

Lightning Experience Rollout Badge

ST

Salesforce Trailhead

Reports & Dashboards Badge

ST

Salesforce Trailhead

Salesforce User Basics Badge

ST

Salesforce Trailhead

Salesforce User Tour Badge

Tech stack

Software and tools used professionally

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