Open to opportunities

Lalaine Reyes

@lalainereyes

I build multi-market digital marketing and communications campaigns that drive growth, engagement, and brand visibility.

United Arab Emirates

Message

What I'm looking for

I'm open to full-time, fractional and remote roles, as well as relocation opportunities, where I can lead marketing, communications and content strategy across growth, audience engagement and brand visibility.

I've led marketing, communications and content strategy for Orbit Showtime Network across 17 Middle Eastern markets, generating US$900K in incremental revenue, 11,500 new subscriptions, and 4.3M+ engagements through integrated campaigns, paid social and celebrity-led storytelling.

Previously, I built communications functions and led sustainability, internal, executive and B2B communications at Hofer Development Corporation and Unilever Asia. My journalism background—400+ bylined articles and 250+ interviews—shapes how I turn audience insight, business priorities and AI-enabled workflows into relevant stories, stronger communities and measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing and Communications Consultant

Current

Orbit Showtime Network

Jan 2017 - Present (9 years 7 months)

Leads marketing, communications and content strategy across 17 Middle Eastern markets for the Asian content division of a leading OTT platform. Generated US$900K incremental revenue and achieved online sales 6.3x through integrated campaigns and paid social.

Digital Marketing Content Strategy Social Media Audience Engagement Paid Social Campaign Management Meta Business Suite Google Analytics