alpha keita
@alphakeita
Founder of an AI-assisted digital agency delivering e-commerce growth through data-driven marketing and automation.
What I'm looking for
I’m a Marketing, E-commerce, and Digital Strategy professional with 6+ years driving sales growth, optimizing multi-channel campaigns, and turning data into decisions. I founded SK Group, a PG County-based digital agency building AI-assisted ad creative, automation pipelines, and content production systems for local businesses.
Across my work, I develop practical systems that improve acquisition and performance: an autonomous lead generation pipeline using AI agents, n8n automation, and the Claude API; and transparent AI-assisted video ad creative production using HeyGen and Magic Hour. I also build scalable reporting and campaign decision support—Google Analytics dashboards, 10+ KPI tracking, and ROI-focused budget management—to help teams pivot with confidence and consistently improve outcomes.
Experience
Work history, roles, and key accomplishments
Founder & Creative Director
SK Group
Jan 2026 - Present (5 months)
Founded and lead a DMV-focused digital agency delivering web design, AI-assisted ad creative, and content production for local businesses. Built an autonomous lead-gen pipeline with AI agents, n8n automation, and the Claude API, and produced HeyGen/Magic Hour AI video ads (with transparent AI labeling) while launching 60+ proof-of-concept demo sites.
Marketing Manager
BuySpry
Feb 2022 - Oct 2025 (3 years 8 months)
Developed and executed data-driven marketing strategies across Amazon Marketplace and eBay, supporting consistent month-over-month revenue growth. Managed up to $10K/month in multi-channel ad spend, monitored budgets, and built dashboards tracking 10+ KPIs to drive campaign pivots and reduce wasted ad spend.
Data Analyst & E-commerce
BuySpry
Oct 2021 - Feb 2022 (4 months)
Used Google Analytics to track funnel performance, identify drop-off points, and recommend UX improvements to boost conversion outcomes. Aggregated data from 3+ sources into unified reporting structures, reduced manual reconciliation time, and created executive dashboards to guide marketing and product iterations.
Consistently met or exceeded monthly sales targets for devices, accessories, and IoT products in a high-volume retail environment. Led product demonstrations for the store team of 4–6 reps, managed daily performance metrics and accountability reporting, and trained staff on consultative selling to improve close rates and customer satisfaction.
Exceeded monthly sales targets through consultative, solution-based selling across mobile plans, accessories, and services. Managed inventory accuracy, improved merchandising and product visibility, and built repeat/referral business through follow-up and relationship management.
Education
Degrees, certifications, and relevant coursework
Montgomery College
Graphic Design Certificate & Associate, Graphic Design
Completed a Graphic Design Certificate and Associate program at Montgomery College in Takoma Park, Maryland.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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