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David GrimDG
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David Grim

@davidgrim

Creative executive building global teams, shaping brands, and connecting creative strategy to measurable business impact.

United States
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I’m a senior creative leader with more than three decades of experience building brands, leading multidisciplinary teams, and translating creative vision into measurable business impact.

My career spans luxury fashion, retail, financial services, consumer products, and independent media, with leadership roles at Ralph Lauren, Williams Lea supporting Goldman Sachs, Citizen Watch Group, and WhoWhatWhy.

At Williams Lea, I built and scaled creative services across the U.S., Europe, Hong Kong, and India, establishing shared creative standards and a global follow-the-sun delivery model. Under my leadership, creative services volume grew approximately 38% over two years while supporting complex, high-profile financial communications and executive engagements.

During 24 years at Ralph Lauren, I led brand presentation and creative initiatives supporting a $1.3 billion business segment across more than 160 retail locations. My work connected brand strategy with retail environments, visual merchandising, experiential marketing, and consumer-facing communications.

At Citizen Watch Group, I provide creative leadership across digital, retail, and print, supporting integrated campaigns, product launches, and customer experiences across multiple markets. My work has contributed to initiatives associated with an 11% increase in retail traffic and a 27% year-over-year sales lift.

At WhoWhatWhy, I led brand transformation and marketing strategy, connecting visual identity, digital experience, and organizational storytelling.

My strength lies in building the teams, systems, and creative cultures that enable exceptional work at scale. I bring a combination of brand stewardship, commercial perspective, operational understanding, and creative judgment to organizations navigating growth and transformation.

Experience

Work history, roles, and key accomplishments

WR
Current

Global Creative Director

Williams Lea by RRD

Jan 2026 - Present (9 months)

Lead creative vision, standards, and quality for a marquee global financial-services client, partnering with senior stakeholders on high-profile engagements and brand-critical work. Built and scaled Creative Services across the U.S., EMEA, APAC, and India, establishing a follow-the-sun model, creative standards, engagement frameworks, and governance.

CC
Current

Creative Director

Citizen Watch Co.

Jan 2023 - Present (3 years 9 months)

Lead creative direction across digital, retail, and print channels, strengthening brand consistency and recognition across consumer touchpoints. Directed creative strategy for product launches and multi-channel marketing campaigns, building scalable content frameworks that support awareness and engagement.

WR

Creative Director

Williams Lea by RRD

Jan 2021 - Dec 2025 (4 years 11 months)

Drove +16% YoY growth in 2025 and +38% over two years through deeper client engagement, expanded scope, and stronger positioning of Creative Services as a strategic partner. Developed and coached creative leadership capability, strengthening Art Director judgment, creative consistency, and the quality of client-facing work.

FR

Creative Director/ Brand Strategy Consultant

Freelance

Jan 2016 - Dec 2018 (2 years 11 months)

Advised clients on brand strategy, creative direction, visual identity, and content systems to strengthen positioning and create more cohesive customer experiences.

RC

Vice President, Creative Director

Jan 2000 - Dec 2016 (16 years 11 months)

Led global brand presentation and creative strategy across a $1.3B business segment, shaping consistent brand expression across 160+ retail locations with a $7.5M budget. Spearheaded major label launches including Polo Jeans Co., Denim & Supply, and Women's Blue Label, developing omni-channel storytelling and brand presentation systems.

Education

Degrees, certifications, and relevant coursework

TT

The Leadership Trust

Leadership Development Program, Leadership

Participated in a leadership development program.

Kutztown University of Pennsylvania logoKP

Kutztown University of Pennsylvania

Coursework, Studio Art & Art History

Completed 100 credits of coursework in Studio Art and Art History.

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