Looking for a job

Martina Tobar

@martinatobar

Social media manager and content creator delivering organic growth through storytelling, content strategy, and performance analysis.

Ecuador

Message

What I'm looking for

I’m looking for a remote-ready role where I own organic social media strategy end-to-end—storytelling, content calendars, influencer campaigns, and performance insights—so brands grow with platform-native creativity and measurable results.

I’m a social media manager and content creator with 4+ years of owning organic strategy end-to-end—storytelling, creative direction, content calendars, influencer campaigns, and performance analysis. I manage simultaneous multi-brand accounts with distinct voices across Meta, TikTok, and YouTube, staying bilingual and remote-ready while keeping quality consistent across industries.

At Telefónica (Movistar), I grew organic views 22% YoY (1.72M → 2.1M) while reducing paid media budget, by building a consumer-first content strategy focused on entertainment and everyday relatability. I also generated 219M total views and 642K interactions by leading the full calendar workflow—from concept and copywriting to production coordination, scheduling, and community management—and improved paid performance by turning high-performing organic ideas into boosted content. I’ve built TikTok momentum from zero to 10M+ views and 4K+ followers in a week, secured the Ekos Power Digital Brands 2025 award (Telecomunicaciones category), and bring A–Z influencer campaign execution through talent scouting, creative briefing, content review, and performance tracking.

Experience

Work history, roles, and key accomplishments

Current

Social Media Strategist/Content Creator

Current

independent

Feb 2025 - Present (1 year 4 months)

Developed organic social media strategies and short-form video content for independent clients, supporting community engagement and autonomous performance reporting.
Have been working for: Real Estate, Government entities, Education, Construction companies.

Organic Social Content Short Form Content Community Management Performance Analysis Content & Copywriting Client Relationship Management

Branding & Digital Content Specialist

Telefónica

Aug 2024 - Dec 2025 (1 year 4 months)

Served as the creative lead for Movistar Ecuador's organic social presence, owning content end-to-end across Meta, TikTok, and YouTube — from strategy and ideation to production coordination, agency communication, event coverage, and influencer campaigns A–Z. Grew organic views 22% YoY (1.72M → 2.1M) and generated 219M total views and 642K interactions across platforms.

Social Media Management Social Media Strategy Social Media Content Creation Team Collaboration Multitasking

Content Creator

Misiva

Dec 2023 - Aug 2024 (8 months)

Created and managed organic social content for simultaneous clients — including wellness brand Natural Vitality and entrepreneurship network EO Ecuador — handling concept, filming, editing, and scheduling independently for each. Drove engagement growth through platform-native short-form video, supported email marketing, and led influencer vetting from audience research to client-ready reports.

Social Media Content Creation Team Collaboration Content Strategy Client Communication Video Production Video Editing Script Writing

Sound Recordist

2bTube Latam

Jun 2019 - Nov 2023 (4 years 5 months)

Worked as on-set sound recordist across 115+ productions — including EnchufeTV comedy sketches, advertising campaigns for Pepsi and Tuenti, and documentaries for IOM and TNT. Led technical teams of up to 3 people and collaborated closely with directors, producers, and talent, building the production coordination foundation that runs through my later work.

Team Collaboration Video Production Advertising Cinematic Style Video Production Short Form Video Production Filmmaking Sound Mixing

Content Analyst / Content Creator

interesante.com

Oct 2021 - Oct 2023 (2 years)

Wrote 80+ articles and created social media content for a US-based digital magazine covering lifestyle, food, and Latin American entrepreneurship, mostly on fintech. Worked remotely with editorial teams across multiple LATAM countries.