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DANNI HE

@dannihe

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CRM and lifecycle marketer who grew Nespresso China’s membership programme to 1M+ users and repurchase rates to 50%.

Ireland

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What I'm looking for

I’m seeking opportunities in CRM, digital marketing, or customer engagement in Europe.

At Atom-Intelligence Group, I led delivery of Nespresso China’s CRM platform and membership programme, supporting 1M+ users. Lifecycle campaigns and segmentation increased the repurchase rate from 30% to 50%.

I designed a 60+ behavioural tagging system and six automated lifecycle journeys, and built Power BI dashboards to support reporting and decisions. I also translated business requirements into scalable CRM solutions and proposed feature improvements.

At Wedo marketing, I managed the Volvo account and led digital platform and campaign delivery across markets, including a 51-page brand website migration. Earlier at CJ CGV, I supported a membership programme launch that contributed to user growth from 5M to 10M within one year, and worked on the CGV app and mini-program redevelopment.

Experience

Work history, roles, and key accomplishments

Senior Operations Manager

Atom-Intelligence Group

Nov 2023 - Dec 2024 (1 year 1 month)

Led the delivery of Nespresso China’s CRM platform and membership programme, supporting 1M+ users
Increased repurchase rate from 30% to 50% through lifecycle campaigns and segmentation strategy;

Acted as a key bridge between business and technical teams, translating requirements into scalable CRM solutions;

Designed a 60+ behavioural tagging system and 6 automated lifecycle journeys to enable pe

Senior Account Manager

Wedo marketing

Apr 2021 - Sep 2023 (2 years 5 months)

Managed key client account (Volvo), leading end-to-end delivery of digital platforms and campaigns across multiple markets;

Delivered digital platforms and campaigns reaching 10M+ monthly website visits and 20M+ users across mini-program channels;

Led the migration of a 51-page brand website, coordinating global HQ (Sweden), offshore development (India), and local teams;

Delivered multiple conc

Membership Specialist

CJ CGV

Aug 2018 - Mar 2021 (2 years 7 months)

Acted as the key marketing representative in the redevelopment of the CGV app and mini-program, driving direct ticket sales from 5% to 25%;

Supported the launch of a membership and loyalty programme, contributing to user growth from 5M to 10M within one year;

Delivered CRM campaigns and member engagement initiatives, reaching 100K+ users and improving participation and retention;

Managed WeChat

Education

Degrees, certifications, and relevant coursework

UCD Michael Smurfit Graduate Business School

Master of Science in Digital Marketing, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

2025 - 2026

Pursuing a Master’s degree in Digital Marketing at UCD, with a focus on leveraging digital channels (social media, SEO, PPC) and data analytics to craft strategic marketing campaigns. Coursework includes digital strategy, content marketing, and marketing technology applications, alongside practical projects to solve real-world business challenges.