At Irish Farmers Journal, I own digital tracking and performance metrics in BigQuery, analysing subscriber lifecycle trends, cohort behaviour, and conversion drop-offs to guide commercial and product decisions.
I design and maintain Tableau reporting suites that communicate audience behaviour, revenue, and engagement trends to executive leadership. I also work with Commercial, Product, Editorial, and Finance teams to standardize performance indicators and reduce manual reporting.
At Meta, I investigated behavioural trends and enforcement anomalies with complex SQL, translating the findings into policy and product recommendations. At EY, I analysed customer cohorts and built Power BI reporting suites with data controls for client ROI tracking.
At Randstad, I built churn and performance models that supported retention campaigns, improving customer ROI by 25% and registrations by 20%. Earlier, at The Irish Times, I automated reporting workflows that saved 30 hours per week; my scientific background in Biology and personal experience using Abbott FreeStyle Libre products give me a strong connection to medical technology and continuous improvement.
