Dan Nicoletto

Engaged to lead the experience refresh of the SuperChoice Employer Portal — a critical piece of infrastructure used by employers to manage superannuation obligations. The engagement is structured across three phases and anchored to the Australian government's PayDay Super legislative deadline of 1 July 2026, which significantly increases the frequency and complexity of employer interactions with t

Embedded within a small IG incubator team — one product manager, one engineer, and myself — tasked with identifying and validating new product opportunities beyond IG's core trading business. Operating in a lean, fast-moving discovery environment where rigorous validation is the primary measure of progress.

• Leading experience strategy and UX across an innovation function focused on identifying

Engaged as a strategic consultant to audit betr's product function during a high-growth phase in the competitive Australian wagering market. Working alongside the CPO and sole Product Manager to accelerate product maturity, establish design practice, and build the team and processes needed to support an ambitious top-3 market share goal.

• Conducted a full product function maturity review and del

Pepperstone was a well-established CFD broker whose reliance on third-party trading platforms was limiting its growth potential. Led a team of 5 to define and deliver Pepperstone's first proprietary trading experience — from strategy and research through to a globally shipped product.
• Delivered a trading app for a global audience across multiple licence jurisdictions — reaching +9% of total mont

Leading the digital product and experience team to deliver experiences for customers and partners across sales and service journeys in both large transformation projects and agile continuous delivery cross functional teams.

• Formation of CX/UX & Digital Product strategy - Leading the thinking around transforming the experience for customer and partners of MLC Life Insurance products.
• Establis

Developing UX/UI strategy: Leading the thinking around the experience/visual direction for the Sportsbet product suite.

Managing a design team; developing capability and skillsets

Develop Agile and Lean approaches

Worked closely with Product Management, Service Design and Research teams to deliver industry leading product.

Strong communication and presentation skills, regularly presenting to

Main Clients: Telstra Super, Henley Homes, City of Melbourne

• Digital strategy •IA, wireframing, UX • Conceptual design • Design & implementation of digital projects • Client relationship building

Digital marketing and activation campaigns for a range of large brands across FMCG, Fashion, Travel and Pharmaceuticals

Main clients: Chanel, GSK, British American Tobacco, Harvey Nichols, Liberty of London, 3M, Evian, Duracell, IHG

Conceptual design • Design and implementation of digital projects • Managing design team • Client liaison, project and account management

Senior Designer at XM London.

Designer at 360id.