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Joe Keenan

@joekeenan

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Senior product designer specializing in cross-platform systems, design leadership, and enterprise-scale UX.

Australia

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What I'm looking for

I seek senior design roles where I can lead cross-functional teams, build scalable design systems, mentor designers, and drive user-validated product strategy in collaborative, growth-oriented companies.

I am a senior product designer with deep experience leading product and design strategy for enterprise-scale platforms and consumer mobile products. I have led and mentored design teams, driven cross-functional collaboration with product and engineering, and delivered unified design systems used across markets and platforms.

My portfolio includes work for Prudential PLC, Automattic (WooCommerce), Pocket Casts, and enterprise agencies where I delivered end-to-end product design, rapid prototyping, and validated concepts that improved workflows and product consistency across desktop and mobile. I focus on pragmatic, user-validated solutions and building scalable, modular systems that meet core user needs.

Experience

Work history, roles, and key accomplishments

Principal Product Designer

Prudential PLC

Jan 2024 - Jan 2025 (1 year)

Led product design for an enterprise-scale agent workflow platform serving 60,000+ insurance agents across 8 Asian markets; managed a 4-person design team and delivered a unified, modular design system adopted across markets.

Product Strategy Design Systems User Research Cross Functional Collaboration Stakeholder Management Mentoring Prototyping Interaction Design

Senior Product Designer

Automattic

Jan 2021 - Jan 2024 (3 years)

Served as primary designer for WooCommerce mobile ecosystem supporting 6+ million merchants; led native mobile POS design and modernization efforts across mobile and desktop while coordinating with 25 engineers across three teams.

Mobile Design Product Roadmap Design Systems User Research Interaction Design Visual Design Figma

Senior Product Designer

SixSix/Versent

Jan 2021 - Jan 2021 (0 months)

Designed digital product solutions and prototypes for enterprise clients (Colonial First State, Curtin University, TasGas), bridging strategic vision and technical implementation during agency engagement.

Prototyping Product Architecture UX Research Cross Functional Collaboration Technical Implementation Tool Agnostic Design Rapid Prototyping

Senior/Lead Product Designer

Pocket Casts

Jan 2018 - Jan 2021 (3 years)

Led product design for a consumer podcast platform across iOS, Android, desktop and internal tools; owned end-to-end design, design system development, website redesign, and backend features for ad-booking and content curation.

Design Systems Visual Design Interaction Design Web UX Research

UI/UX Designer

Automaton

Jan 2010 - Jan 2018 (8 years)

Sole product designer for an enterprise advertising approval workflow platform serving major clients and agencies; owned complete desktop B2B product design and negotiated remote work arrangements.

Workflow Design Iconography Design Systems Stakeholder Management