Open to opportunities

Daniel Rios

@danielrios

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Strategic marketing leader driving growth through SEO, content, and data-driven campaigns.

United States

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What I'm looking for

I seek a senior marketing role where I can lead cross-functional teams, drive full-funnel digital strategies, and apply data-driven SEO and email tactics to scale acquisition and retention.

I am a strategic and results-driven marketing professional with over 15 years leading digital, content, brand, and performance initiatives. I specialize in SEO, PPC, email marketing, CMS management, and data-driven optimization to boost acquisition and retention.

At EOS Hospitality and Kennebunkport Resort Collection I led digital marketing strategy for large hospitality portfolios, drove AI-personalized email campaigns, and implemented WordPress solutions to improve user experience and performance.

As an SEO Specialist at Auto Europe and Marketing Director for a medical practice, I delivered measurable gains—over 60% organic traffic growth, higher conversion rates, improved SERP CTRs through structured data, and efficient budget stewardship.

I bring cross-functional leadership, bilingual content strategy (English and Spanish), hands-on technical SEO and analytics expertise, and a proven record of scaling engagement and revenue through integrated marketing efforts.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

EOS Hospitality

Jan 2025 - Present (8 months)

Lead digital marketing strategy for a portfolio of 60+ luxury hotels and restaurants, driving email personalization and CRM optimization to boost engagement and retention. Develop WordPress web solutions and partner cross-functionally to scale brand positioning.

Email Marketing WordPress Personalization Cross Functional Collaboration Web Performance Campaign Strategy Positioning

Current

SEO Specialist

Current

Auto Europe

Jan 2020 - Present (5 years 8 months)

Led on-page and technical SEO initiatives to improve search rankings and SERP click-through rates through structured data and keyword strategy, using analytics to identify growth opportunities and resolve technical issues.

Technical SEO On Page SEO Structured Analytics Google Analytics Keyword Research Site Health

Digital Marketing Manager

Kennebunkport Resort Collection

Sep 2023 - Dec 2024 (1 year 3 months)

Spearheaded SEO and SEM strategies to increase organic visibility and conversions, led cross-functional teams to execute targeted campaigns improving acquisition and retention. Managed paid agency relationships to enhance ROI.

SEO SEM Analytics Campaign Management Paid Media Content Strategy Stakeholder Management

Marketing Director

Scott Davis MD

Nov 2016 - Jan 2023 (6 years 2 months)

Led development and execution of 10+ annual marketing campaigns, conducted market analysis to improve client acquisition, and managed a $50,000 annual marketing budget to optimize ad spend and ROI.

Campaign Management Market Analysis Budget Management Content Strategy Social Media PR Analytics

Marketing Consultant

Freelance

Nov 2016 - Jan 2023 (6 years 2 months)

Designed tailored marketing solutions and social media campaigns for diverse clients, delivering analytics-driven insights to optimize performance and improve brand visibility and engagement.

Marketing Campaigns Analytics PR Strategy Content Creation Campaign Optimization

Editorial Director

Toggle Magazine

Jun 2018 - Jan 2020 (1 year 7 months)

Directed editorial team to deliver B2B content strategies that increased readership and engagement, mentored staff, and integrated SEO best practices across digital content.

Content Strategy SEO Mentorship Audience Development Content Planning

General & Marketing Director

Agencia Carabobeña de Noticias

Sep 2009 - Dec 2019 (10 years 3 months)

Led digital transformation of the newspaper, doubling online readership through targeted marketing and social strategies while managing editorial planning and external partnerships.

Digital Transformation Social Media Strategy Partnership Management Audience Growth Content Production