Open to opportunities

Daniel Martin

@danielmartin3

Senior BI Analyst at Sports Research who built scalable inventory and demand planning frameworks for better purchasing decisions.

United States

Message

At Sports Research, I design inventory and demand planning frameworks that combine historical sales velocity with channel trends to inform purchasing and replenishment. I also use SQL and BigQuery to turn unstructured data into standardized reporting models.

I automate reporting for Finance, Supply Chain, and Sales, and manage Product Information Management systems in Amplifi.io to support accurate product data across thousands of SKUs. I help teams establish reliable metrics through data governance and integrity audits.

Outside my work in business intelligence, I founded Revision 3D Renders, creating 3D product visuals for CPG and beauty brands including JLO Beauty, Body Firm, Sports Research, and Westmore. My work spans data strategy and UX design for Procter & Gamble and Johnson & Johnson, as well as product visualization for brands.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Intelligence Analyst

Current

Sports Research

Feb 2024 - Present (2 years 8 months)

• Designed scalable inventory and demand planning frameworks that integrated historical sales velocity and channel-specific trends to optimize purchasing decisions and replenishment timing.
• Transformed complex, unstructured datasets into normalized analytical models, utilizing SQL and BigQuery to standardize reporting for revenue, SKU performance, and contribution margins.
• Automated cross-func

Senior Analytics & Product Designer

Procter & Gamble

Apr 2023 - Feb 2024 (10 months)

• Collaborated closely with the GrowthWorks team, aligning business objectives and user requirements to deliver exceptional 2D prototypes for diverse brands.
• Engineered internal intranet systems utilizing MS Sharepoint to streamline the Signal Innovation team’s data-gathering and playbook dissemination processes.
• Conducted comprehensive audits of DTC digital assets for major brands including C

Senior Data Strategy & UX Designer

Johnson & Johnson

Feb 2022 - Apr 2023 (1 year 2 months)

• Directed data-driven optimization strategies for global DTC online stores including Neutrogena.com, utilizing quantitative user analytics to identify performance bottlenecks.
• Leveraged A/B testing and behavioral data insights to drive a [X]% increase in conversion rates, translating complex stakeholder requirements into technical data visualizations.
• Standardized global design and data syste

Business Intelligence Analyst

Sports Research

Oct 2013 - Mar 2021 (7 years 5 months)

• Worked closely with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
• Designed intuitive and insightful experiences that effectively drive conversions, engagement, and retention while dealing with ambiguous requirements.
• Actively engaged in team-wide skill-sharing sessions to stay abreast of latest developments in inter

UX/UI Designer

Modern Wireless Inc.

Feb 2008 - Sep 2013 (5 years 7 months)

• Collaborated closely with stakeholders and senior developer to enhance modernwirelessusa.com.
• Conducted thorough UX research to analyze competing brands and improve overall user experiences.
• Utilized traditional pencil and paper for wireframing and Adobe Illustrator for prototyping.
• Executed front-end development using Adobe Dreamweaver and Microsoft Studio.
• Designed and developed all br