Open to opportunities

Siobhan Johnson

@siobhanjohnson

Message

I build content strategies and brand stories that turn complex ideas into audience action.

Zimbabwe

Message

What I'm looking for

I'm looking to lead end-to-end content strategy, editorial operations, and brand storytelling that connect audience needs, UX, search, and measurable business outcomes.

I've led end-to-end editorial operations for Blue Cross Blue Shield of NC, Nonstop Health, BlocPower, Truist, Wells Fargo, TIAA, and Ally Financial—connecting brand voice, UX, search, and performance to business outcomes.

At BlocPower, I authored a CEO TED Talk script that earned 650K+ views, developed crowdfunding messaging that contributed to raising $1M+, and launched a nonprofit website from concept to MVP in two weeks. At Nonstop Health, I improved customer education through audience research, A/B-tested messaging that achieved 50–60% open rates and a 10% CTR, and reduced 45 content assets to 20 clearer pieces.

I translate complex financial services, clean energy, and healthcare topics into useful narratives across web, email, video, social, and product experiences. I also integrate AI tools into content workflows while protecting clarity, consistency, and brand voice.

Experience

Work history, roles, and key accomplishments

Current

Senior Web Content Strategist

Current

Blue Cross Blue Shield of NC

Mar 2026 - Present (5 months)

Lead content strategy and copy development for assigned business areas, aligning content with brand voice, UX principles, and accessibility standards. Manage the editorial process from stakeholder intake through final approval, delivering website content across multiple business areas.