Gisell Juliana Morales Sarmiento
@giselljulianamorales
CRM Marketing Automation Specialist at BRM – Deeploy, designing Salesforce Marketing Cloud journeys for Banco Interamericano de Desarrollo.
ColombiaWhat I'm looking for
At BRM – Deeploy, I design and optimize email campaigns and automation journeys in Salesforce Marketing Cloud for Banco Interamericano de Desarrollo (BID). I use Salesforce Einstein, ChatGPT, and Gemini to analyze audience behavior, identify engagement patterns, and develop segmentation insights.
At Fundación Universitaria Compensar, I led the Salesforce Marketing Cloud implementation and designed email campaigns and journeys for the institution’s audiences. I also worked with Salesforce Sales Cloud to manage lead-funnel processes and support lead tracking.
Earlier, at Naos Colombia – División Esthederm, I developed social content, analyzed audience metrics, managed marketplaces, and ran email campaigns through Emblue. My background in marketing and advertising and graphic design also informs my work creating content and visual materials for digital channels.
Experience
Work history, roles, and key accomplishments
CRM Marketing Automation Specialist
BRM – Deeploy
Jul 2024 - Present (2 years 3 months)
Designed and optimized email marketing and automation campaigns using Salesforce Marketing Cloud, configured Journey Builder strategies, and analyzed audiences with AI tools. Managed requirements and communication with BID teams, presenting results and tracking campaign performance.
Diseñadora Freelance de Escenarios Virtuales para el Aprendizaje
Politécnico Internacional
May 2024 - Sep 2024 (4 months)
Created construction models and graphic materials for students in the university's virtual learning modality.
Profesional Inbound y Líder del Proyecto Salesforce Marketing Cloud
Fundación Universitaria Compensar
Sep 2022 - Feb 2024 (1 year 5 months)
Coordinated inbound marketing strategies and led the implementation of Salesforce Marketing Cloud. Designed and monitored email marketing journeys, analyzed funnels, and managed content strategies for digital channels.
Consultora Jr. de Brands & Digital Marketing
Axon Marketing & Communications
Apr 2022 - Aug 2022 (4 months)
Managed client accounts, coordinated content creation and publication for social media, and developed Facebook ad campaigns. Maintained direct client communication and supported digital marketing strategies.
Community Manager y Analista Digital
Naos Colombia – División Esthederm
Feb 2020 - Feb 2022 (2 years)
Developed and executed content strategies for Instagram and Facebook, monitored social media metrics, managed marketplaces, and executed email marketing campaigns via Emblue.
Diseñadora Freelance de Escenarios Virtuales para el Aprendizaje
Politécnico Grancolombiano
Jul 2019 - Oct 2019 (3 months)
Designed content and graphic resources for virtual learning scenarios, adapted to training needs and user experience.
Community Manager y Hospitality
RemaxVIP Colombia
Apr 2019 - Jun 2019 (2 months)
Managed social media and graphic pieces, and provided training in digital tools to real estate agents to strengthen their digital presence.
Practicante – Agencia de Medios Sala Contacto
Politécnico Grancolombiano
Apr 2019 - Jun 2019 (2 months)
Supported social media management, graphic design, and brand identity development, including logo and brand manual creation. Conducted audience research and supported brand activation activities.
Education
Degrees, certifications, and relevant coursework
Platzi
Curso de Meta Ads Avanzado: Conoce Nuevas Funcionalidades, Digital Marketing
Completed the course 'Meta Ads Avanzado: Conoce Nuevas Funcionalidades' on Platzi in 2026.
Platzi
Curso de Gemini, Artificial Intelligence
Completed the course 'Gemini' on Platzi in 2026.
Platzi
Curso de ChatGPT, Artificial Intelligence
Completed the course 'ChatGPT' on Platzi in 2026.
Platzi
Curso de Prompt Engineering, Artificial Intelligence
Completed the course 'Prompt Engineering' on Platzi in 2026.
Platzi
Curso de Google Analytics 4, Web Analytics
Completed the course 'Google Analytics 4' on Platzi in 2026.
Platzi
Curso de Google Tag Manager para Marketing, Digital Marketing
Completed the course 'Google Tag Manager para Marketing' on Platzi in 2026.
Platzi
Curso de Looker Studio, Data Analytics
Completed the course 'Looker Studio' on Platzi in 2026.
CertiProf
Scrum Foundation Professional Certification (SFPC), Scrum
Scrum Foundation Professional Certification (SFPC) from CertiProf, obtained in July 2024.
Pontificia Universidad Javeriana
Diplomado en Estrategia de Marketing y Canales Digitales, Marketing Strategy and Digital Channels
Diploma in Marketing Strategy and Digital Channels from Pontificia Universidad Javeriana, completed in 2022.
Institución Universitaria Politécnico Grancolombiano
Diseñadora Gráfica, Graphic Design
Degree in Graphic Design from Institución Universitaria Politécnico Grancolombiano, completed in 2019.
Institución Universitaria Politécnico Grancolombiano
Profesional en Mercadeo y Publicidad, Marketing and Advertising
Degree in Marketing and Advertising from Institución Universitaria Politécnico Grancolombiano, completed in 2015.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Portfolio
behance.net/julysarmiSalary expectations
Social media
Job categories
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