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Daniela de la cruz

@danieladelacruz1

Operations Director at MERCHADISE, improving multi-brand delivery with standardized workflows and AI-assisted automation.

Argentina

Message

At MERCHADISE, I lead daily multi-brand operations across account management, customer support, design and production. I map processes and standardize SOPs, responsibilities and handoffs to improve consistency and execution.

I configure workflows in ClickUp, Shopify, HubSpot and Zapier, and use Claude to structure AI-assisted processes with decision rules, alerts and human review. I also manage client accounts and coordinate onboarding, escalations and cross-team delivery.

Experience

Work history, roles, and key accomplishments

Current

Operations Director

Current

Merchadise

Dec 2024 - Present (1 year 11 months)

Lead daily multi-brand operations across account management, customer support, design and production, coordinating internal teams and external vendors. Map processes, standardize SOPs, and design AI-assisted workflows using Claude.

ClickUp Shopify HubSpot Zapier Claude Google Sheets AI Assisted Workflows Process Mapping SOP Development KPI Monitoring Team Leadership

Current

Account Manager

Current

Merchadise

Nov 2022 - Present (4 years)

Manage multiple client accounts, onboarding, priorities and escalations, translating client needs into actionable tasks across delivery teams. Help establish repeatable account-management practices.

Account Management Client Onboarding Escalation Management Coordination

Current

Customer Success Manager

Current

Merchadise

Jul 2021 - Present (5 years 4 months)

Coordinate onboarding, service requests and issue resolution while bringing recurring customer feedback into operational process improvements.

Customer Success Onboarding Issue Resolution Process Improvement

Customer Success Manager

Pixel's Hive

Jul 2021 - Jan 2025 (3 years 6 months)

Managed international customer onboarding, communication and issue resolution for a DTC creative-services business, coordinating with design and production teams.

Customer Success Onboarding Communication Skills Coordination

Logistics Coordinator

Grupo Omega

Nov 2020 - May 2021 (6 months)

Handled order processing, shipment coordination and route planning.

Logistics Order Processing Shipment Coordination Route Planning

Stakeholder Engagement Consultant

Freelance

Feb 2016 - Jan 2021 (4 years 11 months)

Provided stakeholder coordination and communication services.

Stakeholder Coordination Communication Skills

Corporate Communications Executive

PD Enterprise

Jan 2017 - Apr 2018 (1 year 3 months)

Managed corporate communications for the company.

Corporate Communications

Manager of Institutional Relations

CR GROUP (Pty) Ltd

Feb 2016 - Apr 2017 (1 year 2 months)

Managed institutional relationships for the company.

Institutional Relations Relationship Management

Regional Manager, Latin America

Royal HaskoningDHV

Jan 2014 - Dec 2015 (1 year 11 months)

Oversaw regional coordination, operations and stakeholder management for Latin America.

Regional Coordination Operations Management Stakeholder Management

Education

Degrees, certifications, and relevant coursework

Universidad Tecnológica Nacional (UTN)

Diploma in Human Resources, Human Resources

2025 - 2025

Completed a Diploma in Human Resources from March to July 2025.

INALOG

Diploma, Logistics and Distribution

Completed a Diploma in Logistics and Distribution in 2021.

Universidad Tecnológica Nacional (UTN)

MBA coursework and Engineering Management specialization coursework, MBA and Engineering Management

2019 - 2020

Completed MBA coursework and Engineering Management specialization coursework from 2019 to 2020; examinations completed, theses pending, degrees not awarded.