Open to opportunities

Dane B

@daneb

Message

I lead regulated iGaming affiliate growth in Canada, optimizing CPA/RevShare/Hybrid programs for compliant profit.

Canada

Message

What I'm looking for

I’m looking to lead affiliate or partner growth where regulated compliance matters—optimizing CPA/RevShare/Hybrid economics, improving tracking and fraud controls, and partnering with stakeholders to deliver profitable, measurable expansion.

I’m an affiliate marketing and partnerships leader focused on regulated iGaming growth across Canada. As Head of Canadian Affiliate Operations, I manage Ontario affiliate partnerships end-to-end—recruitment, negotiation, onboarding, and continuous optimization to protect margins and improve profitability.

I specialize in CPA, RevShare, and Hybrid commercial models, using performance analytics to evaluate player quality and conversion behavior. I redesign commission structures to align payouts with value, while building forecasting and reporting workflows that keep affiliate activity clear, accurate, and actionable for senior leadership.

Compliance and performance go together in my approach. I collaborate with BI, Compliance, and Legal to support AGCO/iGO requirements, validate tracking, investigate fraud signals, and ensure partner communications follow geolocation and PPC rules—while driving measurable outcomes like saving $1,000,000+ in annual affiliate commission payouts and managing 100+ Ontario affiliate partners.

Experience

Work history, roles, and key accomplishments

Current

Founder & Strategic Partner

Current

Readymode

Jun 2024 - Present (2 years 1 month)

Designed and advised on strategic partner programs, including go-to-market strategy, affiliate marketing initiatives, and partner enablement frameworks. Provided consulting to optimize partner recruitment, co-marketing, and partner program scalability to improve partner performance and revenue.

Go To Market Strategy Affiliate Marketing Partner Enablement Partner Recruitment Partner Onboarding Co Marketing PartnerStack Salesforce HubSpot Outreach.io LinkedIn Sales Navigator Google Analytics Tableau Gong ZoomInfo Excel N8n Apify Claude

Head of Canadian Affiliate Operations

Betano Canada (Kaizen Gaming)

May 2025 - Jan 2026 (8 months)

Managed the full lifecycle of Ontario affiliate partnerships for regulated iGaming, including recruitment, negotiation, onboarding, and optimization. Redesigned CPA/RevShare/Hybrid commission structures and maintained AGCO/iGO compliance while improving profitability and reducing affiliate commission payouts by $1M+ annually.

Affiliate Recruitment CPA RevShare Hybrid Commission Structures Affiliate Portfolio Optimization Performance Analytics FTD NGR ARPU Contract Negotiation IGO S2S Postback Troubleshooting Inducement Rules

Partner Channel Manager

Readymode

Jan 2024 - Jun 2024 (5 months)

Collaborated with partners to drive adoption of predictive dialling software through product demonstrations and presentations. Built partner enablement programs, monitored partner performance, and reported results to senior management.

Predictive Dialer Software Enablement Product Presentations Partner Enablement

Cloud Sales Executive

Google

Jan 2023 - Jan 2024 (1 year)

Led strategic cloud sales initiatives, exceeding revenue targets and driving growth in cloud solutions. Established client partnerships and delivered product presentations and demonstrations of Google Cloud offerings.

Cloud Sales Sales Initiatives Revenue Targets Client Partnership Management Product Presentations Product Demonstrations Customer Satisfaction