At Thinkific, I revived an inactive affiliate channel, growing new customer acquisition by 40%, and built a new SEM-based partnership model that delivered 2x incremental growth at lower cost than traditional media buying. I also applied LLMs to partner discovery, review, and content analysis, and redirected budgets to deliver annual savings in the low six figures.
At Helcim, I helped double merchant acquisition through partnerships and shaped a strategic alliance with Xero, including a network of CPA ambassadors. Earlier, at Qatar Airways, I exceeded the global affiliate channel sales target with 20% year-over-year growth across a portfolio spanning 80+ countries. I’ve also founded House of Athena and received a High Commendation for Global Excellence in Affiliate Marketing at the CJU Awards.
