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Dajana Zoric

@dajanazoric

Strategy and operations leader at MapsPeople who re-established events as a growth channel and improved conversion at Rogers.

Canada

Message

At MapsPeople, I owned end-to-end event go-to-market work, from positioning and sales messaging to brand experience and team readiness. I re-established events as a growth channel, and the company recognized the event presence as its best in eight years.

I partnered with Product and Design to create an interactive iPad product demo that simplified product storytelling and strengthened Sales confidence. I also connected event activity to pipeline through performance reporting and sales enablement.

At Rogers Communications, I partnered with CRM, Marketing and Sales on targeted lead campaigns that contributed to a 13% improvement in channel conversion. I also unified lead operations after the integration of Rogers East and former Shaw West teams, reducing lead-processing errors by 18%.

Earlier at Rogers, I built performance frameworks and reporting, supported a Salesforce rollout, and helped automate sales compensation claims using SQL. At Captive Media Inc., I led national experiential campaign execution; campaign optimization made Toronto the top-performing market nationally and delivered approximately 5% year-over-year growth.

Experience

Work history, roles, and key accomplishments

Current

GTM & Marketing Consultant

Current

MapsPeople

Mar 2026 - Present (7 months)

Owned end-to-end event GTM, re-establishing events as a growth channel and recognized as the company's best event presence in 8 years. Assessed and prioritized event opportunities, negotiated costs, and connected event activity to pipeline through reporting and sales enablement.

Go To Market Strategy Event Marketing Sales Enablement Product Driven Storytelling performance reporting Negotiation Partnership Building

Senior Manager, Lead Operations

Rogers Communications

Feb 2024 - Apr 2026 (2 years 2 months)

Partnered with CRM, Marketing and Sales to develop targeted lead campaigns, contributing to a 13% improvement in channel conversion. Unified lead operations post-integration, establishing a shared execution framework and reducing lead-processing errors by 18%.

Operations Lead CRM Marketing Sales Campaign Management Process Improvement Data Analysis

Senior Manager, Planning & Analytics

Rogers Communications

Nov 2021 - Jan 2024 (2 years 2 months)

Built cross-functional frameworks and KPIs to standardize lead handoffs and network-readiness measurement, improving execution and reducing delays. Established consistent performance measurement, increasing 90-day occupancy readiness from 75% to 88%.

Planning Analytics KPI development Cross Functional Collaboration Performance Measurement Process Improvement

Manager, Salesforce Design

Rogers Communications

Dec 2019 - Oct 2021 (1 year 10 months)

Supported Salesforce rollout across Field and CMA, partnering on business design, workflows and change management to drive adoption. Leveraged Salesforce data to build reporting connecting CMA-generated leads to Field sales outcomes.

Salesforce Business Design Workflow Design Change Management Reporting Data Analysis

Manager, Demand and Capacity Planning

Rogers Communications

May 2018 - Nov 2019 (1 year 6 months)

Led demand forecasting and capacity planning, translating business volumes and performance trends into operational and staffing requirements. Helped design and execute a cross-channel contingency plan, reducing sales slippage by 8%.

Demand Forecasting Capacity Planning Operations Staffing Contingency Planning Data Analysis

Sales Compensation Specialist

Rogers Communications

Sep 2016 - Apr 2018 (1 year 7 months)

Managed analysis and execution of sales compensation and incentive programs, partnering with Sales leadership, Finance and HR. Led company-wide impact analysis during a major device recall, quantifying units sold and commissions paid.

Sales Compensation Incentive Programs Data Analysis Financial Reconciliations Cross Functional Collaboration

Inquiry Analyst

Rogers Communications

May 2015 - Aug 2016 (1 year 3 months)

Helped pioneer automation of sales compensation claims, learning SQL to replace manual processing and reducing processing time by 25%. Used automation and targeted cleanup to help eliminate a 2+ year claims backlog.

SQL Automation Data Analysis Process Improvement Claims Processing

Project Management Consultant

Captive Media Inc.

Jul 2013 - Jun 2015 (1 year 11 months)

Led end-to-end execution of national experiential campaigns in Toronto, owning site selection, staffing, training, scheduling and on-the-ground delivery. Used campaign KPIs to optimize execution, making Toronto the top-performing market nationally.

Project Management Experiential Marketing Campaign Execution Site Selection Staffing Training Scheduling KPI Analysis

Experiential Marketing & Events Coordinator

Newad

Mar 2011 - Aug 2013 (2 years 5 months)

Supported delivery of experiential marketing campaigns and events for major consumer brands, coordinating production, vendors and on-site execution. Worked with account managers and clients to translate campaign briefs into brand experiences.

Experiential Marketing Event Coordination Vendor Management Client Relations Budget Management Timeline management