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Daisy Magana

@daisymagana

Communications strategist at Kellogg School of Management shaping editorial narratives that advance enrollment and brand positioning.

United States

Message

At Kellogg School of Management, I lead strategic communications planning for an editorial pipeline spanning degree programs and industries. I translate business priorities into external-facing narratives that support enrollment and brand positioning.

I steward brand voice across more than 100 pieces of content annually and partner with students, alumni, and faculty to surface on-brand stories. I also use Google Analytics to inform communications strategy and audience engagement.

At 6AM Group, I co-built an SEO-driven content strategy that grew monthly web traffic from 19K to 31K unique visitors within 90 days. I also co-led the relaunch of ArtistMap, which acquired 245 new program enrollments.

Earlier, I developed multicultural communications plans for Fortune 500 accounts at Weber Shandwick and helped secure national media coverage, including campaigns generating 100M+ impressions. My experience also includes social media management, brand activations, and communications work across consumer goods, technology, and automotive.

Experience

Work history, roles, and key accomplishments

Current

Assistant Director, Communications & Content Development

Current

Kellogg School of Management

Apr 2022 - Present (4 years 5 months)

Lead strategic communications planning for a high-volume editorial pipeline across 13-degree programs and 10+ industries, translating business priorities into external-facing narratives and messaging that advance enrollment and brand positioning goals. Steward brand voice and messaging standard adherence across 100+ pieces of content annually, and partner with 50+ students, alumni, and faculty ann

Communications Planning Multichannel Communication Messaging and Narrative Development Media Relations Content Strategy Editorial Planning Analytics Google Analytics Cross Functional Collaboration Stakeholder Management Project Management Brand Communications Budget Management Bilingual Spanish

Content and Promotions Manager

6AM Group

Jun 2019 - Jun 2022 (3 years)

Co-built and launched an SEO-driven content strategy and editorial calendar, growing monthly web traffic from 19K to 31K unique visitors within 90 days. Co-led the relaunch of ArtistMap, a career-development platform, and grew one brand's Instagram following by 107% through brand-aligned messaging.

SEO Content Strategy Editorial Calendar Social Media Instagram Brand Messaging Storytelling Training Onboarding Team Management

Social Media Manager

DashGo

Sep 2020 - Mar 2022 (1 year 6 months)

Grew Instagram followership 8.2% within 30 days through targeted brand storytelling while managing multichannel social content and community engagement.

Social Media Management Instagram Brand storytelling Community Engagement Multi Channel Content

Account Supervisor

M&C Saatchi LA

Jun 2018 - Dec 2018 (6 months)

Conceptualized and executed a national brand activation for a beverage client, securing 15+ top-tier media placements and 110M+ impressions. Oversaw client budgets ranging from $125K to $2M across a Fortune 500 portfolio.

Brand Activation Media Relations Budget Management Vendor Management Client Management Event Planning Diversity And Inclusion

Senior Account Executive

Weber Shandwick

Jan 2015 - Apr 2018 (3 years 3 months)

Developed strategic, multicultural communications plans for 5+ Fortune 500 accounts across consumer goods, tech, and automotive sectors. Amplified client narratives by pitching compelling story angles, including an Amazon Kindle Direct Publishing campaign that generated 100M+ impressions.

Multicultural Communication Media Relations Pitching Strategy Development Client Reporting ROI Analysis Integrated Campaigns