Daisy Gonzalez
@daisygonzalez
I build product marketing, search, and analytics systems that grow discovery, engagement, and revenue.
United StatesWhat I'm looking for
At Amazon Worldwide Grocery Stores, I own organic discoverability for Amazon Fresh and Whole Foods Market, including a new Google product discovery channel projected to unlock $3.7M in annual revenue growth.
I build the positioning and dashboards that prove it’s working. I align Marketing, Analytics, and Business Intelligence teams on shared KPIs, attribution, and reporting across email, push, web, onsite, and organic search, while leading AI-enabled operations for a 15+ person marketing team.
Previously at Whole Foods Market, I launched e-commerce channel strategy, increased win-back campaign engagement by 76% at 14% lower CPC, improved holiday display CTR by 69%, and delivered 8% year-over-year organic traffic growth.
My foundation in product marketing comes from Growth Acceleration Partners, where I developed customer-informed positioning, launched integrated GTM campaigns that generated a 10X increase in qualified website leads, and built lifecycle and sales enablement programs for technical buyers.
Experience
Work history, roles, and key accomplishments
Marketing Manager, Organic Search Strategy, Analytics and Website Marketing
Dec 2025 - Present (10 months)
Owns organic discoverability strategy for Amazon Fresh and Whole Foods Market, growing high-intent traffic across everyday and event-based shopping missions. Championed a new organic product discovery channel on Google, activating a $3.7M annual revenue growth lever.
Education
Degrees, certifications, and relevant coursework
The University of Texas at Austin
Bachelor of Business Administration, Marketing
Activities and societies: Minor: Portuguese
Bachelor of Business Administration in Marketing from the Red McCombs School of Business, with a minor in Portuguese.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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