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Cynthia Utami

@cynthiautami

Marketing Manager at PT. Petra Karunia Persada, growing organic search to first-page Google rankings and supporting customer acquisition.

Indonesia

Message

At PT. Petra Karunia Persada, I developed and optimized the corporate web presence, using targeted SEO testing and organic growth strategies to secure first-page Google rankings for high-intent searches. I also created localized sales materials and coordinated industry exhibitions, trade shows, and seminars.

Previously, I designed developer and partner campaigns at BlackBerry that grew active audience metrics by 133%, and reduced marketing expenses by 22.18% at Fujitsu PC Asia Pacific PTE LTD through vendor renegotiations. At ASUS Technology PTE LTD, I managed media relationships and press launches; I also founded and operated an independent nail salon venture from 2020 to 2022.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

PT. Petra Karunia Persada

Jan 2014 - Present (12 years 9 months)

Spearheaded digital infrastructure and inbound growth, implemented SEO strategies, and managed commercial sales enablement. Oversaw international partner compliance and end-to-end event management.

SEO Digital Marketing Brand Management Sales Enablement Event Management Vendor Management Compliance

Founder & Business Operator

Independent Nail Salon Venture

Jan 2020 - Dec 2022 (2 years 11 months)

Conceptualized and launched a boutique nail salon business, leading operations, branding, and financial oversight. Built and ran localized social media marketing campaigns.

Business Strategy Branding Financial Management Social Media Marketing Customer Relationship Management

Marketing Coordinator - Developer Program

BlackBerry

Sep 2012 - Dec 2013 (1 year 3 months)

Designed and led nationwide developer and partner engagement campaigns, scaling audience growth by 133%. Managed event operations and vendor oversight across APAC regions.

Marketing Campaigns Event Management Vendor Management Audience Growth APAC Coordination

Marketing Communications Executive

Fujitsu PC Asia Pacific PTE LTD

Jan 2011 - Sep 2012 (1 year 8 months)

Formulated localized media rollouts and corporate communications plans. Reduced marketing expenditures by 22.18% and increased brand share-of-voice by 33.33%.

Marketing Communications Media Relations vendor negotiation Market Research PR

Public Relations Officer

ASUS Technology PTE LTD

Jan 2008 - Dec 2010 (2 years 11 months)

Cultivated media relationships and secured over 5 product reviews per month. Managed competitor analytics and executed press launch events for new tech products.

Public Relations Media Relations Competitive Analysis Event Management Press Releases