Looking for a job

merlita rusady

@merlitarusady

Message

I build marketing campaigns, influencer partnerships, and events that grow traffic, conversions, and brand engagement.

Indonesia

Message

What I'm looking for

I'm looking for a marketing role where I can lead integrated campaigns, digital performance, influencer partnerships, and impactful events while strengthening brand growth and customer engagement.

At Finex, I develop integrated marketing strategies and lead end-to-end events, activations, influencer initiatives, paid media, and social campaigns.

Previously at TP Global Marketing Services, I increased website traffic by 40% and conversions by 50% through innovative marketing strategies. I also improved click-through rates by 20% by analyzing performance metrics and optimizing digital ad campaigns.

I've managed partnerships with more than 100 influencers and coordinated cross-functional teams, agencies, and vendors to deliver campaigns and events on time and on budget. At Ekles Klinik, I created marketing strategies for 25 clinic branches and managed promotions across Instagram, TikTok, YouTube, and Facebook.

My background also includes public relations at Insta Beauty, where I supported joint ventures, collaborations, social campaigns, and VIP events. I bring hands-on experience connecting brand strategy, digital performance, partnerships, and live activations.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Event Manager

Current

Finex

Feb 2025 - Present (1 year 8 months)

Develop and execute integrated marketing strategies aligned with business and brand objectives. Plan and manage end-to-end events, activations, and client-facing initiatives, including budgeting, vendors, logistics, and execution.

Marketing Strategy Event Management Influencer Marketing Digital Marketing Paid Media Social Media Campaign Performance Cross functional Coordination PR Partnerships

Marketing & Event Manager

TP Global Marketing Services

Jul 2021 - Jan 2025 (3 years 6 months)

Increased website traffic by 40% and conversions by 50% through innovative marketing strategies. Achieved a 20% improvement in click-through rates by analyzing performance metrics and optimizing digital ad campaigns.

Marketing Strategy Digital Advertising Performance Metrics Influencer Management Event Management Cross functional Leadership Vendor Management

Freelance Model

Jan 2017 - Dec 2022 (5 years 11 months)

Collaborated with creative teams to deliver impactful brand visuals, enhancing campaign success for designers and photographers.

Collaboration Brand Visuals Creative Direction

Marketing Manager

Ekles Klinik

Jan 2021 - Jun 2021 (5 months)

Designed and implemented marketing strategies for 25 clinic branches, resulting in improved brand visibility and client retention. Managed promotional campaigns on Instagram, TikTok, YouTube, and Facebook, driving significant online engagement.

Marketing Strategy Social Media Marketing Content Creation Event Planning Brand Management

Public Relations Specialist

Insta Beauty

May 2019 - Dec 2020 (1 year 7 months)

Enhanced brand positioning through strategic joint ventures and collaborations, contributing to increased revenue growth. Developed and executed social media campaigns that boosted engagement and generated quality leads.

Public Relations Social Media Campaigns Event Organization Brand Positioning Collaboration

Head of Art Division

UKM Jawa

Jun 2015 - Jun 2016 (1 year)

Led a creative team to produce cultural performances, showcasing organizational and leadership skills.

Leadership Team Management Creative Direction

Education

Degrees, certifications, and relevant coursework

Telkom University

Bachelor of Engineering, Telecommunication Engineering

2013 - 2018

Activities and societies: Head of Art Division, UKM Jawa (June 2015 – June 2016)

Pursued a degree in Telecommunication Engineering, with coursework in network engineering, site management, and radio engineering, developing skills in analytical problem-solving, data analysis, and strategic planning.