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Curtis Clarkson

@curtisclarkson

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Strategic Brand Storyteller with a proven track record in copywriting.

Zimbabwe

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, with opportunities for strategic impact and professional growth.

As a Senior Copywriter with over 20 years of experience, I specialize in crafting compelling narratives that resonate with audiences and drive engagement. My work on the 2024 Dunkin' campaign, which achieved an impressive 68.9 million impressions and a 384% increase in site traffic, exemplifies my ability to create impactful content that meets business objectives. I am passionate about leveraging AI-driven insights to enhance brand visibility and refine strategies, ensuring that every piece of content I produce is not only creative but also strategically sound.

Throughout my career, I have successfully collaborated with a diverse range of clients, including Fortune 500 companies, to develop high-impact campaigns across various channels. As the Founder and Chief Creative Director of CMYK Magazine, I led a team that grew our fanbase by 2,900% and maintained a remarkable 93% advertiser retention rate. My commitment to quality and collaboration has consistently driven success for both my clients and my teams, making me a valuable asset in any creative environment.

Experience

Work history, roles, and key accomplishments

Current

Strategic Brand Copywriter

Current

Need Help Writing That?

Jul 2015 - Present (10 years 1 month)

Provided strategic brand copywriting and creative writing services for over 20 years, ensuring client satisfaction and achieving business objectives. Managed copy across various platforms including digital, social, outdoor, print, publishing, and packaging.

Copywriting Brand Strategy SEO UX Writing AI Friendly Writing Content Strategy Project Management Digital Marketing Client Relations

B2B Strategic Copywriter

Recruitics

May 2021 - Jul 2024 (3 years 2 months)

Served as a B2B Strategic Copywriter, specializing in data-driven recruitment marketing for over 20 clients, including Fortune 500 companies. Led copywriting responsibilities as the first writer hired, producing diverse materials and leading successful campaigns.

Copywriting Recruitment Marketing Brand Guidelines EVP Activations Campaign Development SEO Optimization Content Creation Cross Functional Collaboration Integrated Marketing Client Management

Founder/Chief Creative Director

CMYK Magazine, Inc.

May 1996 - Sep 2019 (23 years 4 months)

As Founder and Chief Creative Director, led the development of a globally recognized design publication, building a high-performance team and managing all creative and business writing. Oversaw editorial and execution strategies for end-to-end campaign creation.

Creative Direction Team Leadership Content Management Client Relations Operations Management Brand Voice Digital Publishing

Creative Copywriter

Sega of America

Feb 1995 - Nov 1996 (1 year 9 months)

Contributed as a Junior Copywriter to the launch of iconic video game titles for industry giants like Sega, Nintendo, and Atari. Developed impactful B2B and B2C campaigns, including print ads and video scripts, in a fast-paced environment.

Copywriting B2C Print Ads Video Scripts Brand Identity Cross Functional Collaboration Marketing Communications

Education

Degrees, certifications, and relevant coursework

Sacramento State University

Bachelor of Arts, Journalism

Studied Journalism at Sacramento State University, gaining foundational knowledge in reporting, editing, and media communication. Developed strong writing and research skills applicable to various forms of content creation.