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Ryan Loftus

@ryanloftus

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Award-winning senior copywriter specialising in tech, finance, B2B, and UX.

Zimbabwe

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What I'm looking for

I'm seeking senior copywriting roles translating complex tech and finance topics into persuasive content; leading content strategy; mentoring creatives; and collaborating cross-functionally on social, web and brand projects within collaborative, growth-focused teams.

I'm an award-winning senior copywriter specialising in tech, finance, B2B, digital and UX, translating complex ideas into clear, persuasive content since 2013.

At On the Edge I ideate, research and write across social channels, film, long-form and web, translating technical and scientific topics for Gen Z; previously I led workshops and contributed to campaigns for brands including work on Kaspersky's Secure Futures that won Technology Publication of the Year.

I combine SEO-led storytelling, content strategy and stakeholder management, mentor junior writers, and use CMS platforms and tools such as Monday, Figma and SharePoint to deliver measurable digital impact.

Experience

Work history, roles, and key accomplishments

Freelance Copywriter

Freelance (Multiple Clients)

Feb 2019 - Nov 2024 (5 years 9 months)

Produced design, branding, digital and tone-of-voice copy for major consumer and B2B clients and agencies; contributed to Kaspersky’s 'Secure Futures' series as part of the team that won Technology Publication of the Year.