Open to opportunities

Michael Toddy

@michaeltoddy

Message

Creative copywriter with expertise in B2B and DTC advertising.

Zimbabwe

Message

What I'm looking for

I'm looking for a collaborative environment that values creativity and innovation.

I'm a creative and cross-functional copywriter with a background from Miami Ad School and over a year of agency experience. My expertise lies in B2B and DTC advertising, where I deliver compelling content for both niche and iconic brands. I thrive in various advertising platforms, including traditional media like TV, radio, and print, as well as digital and social media. My ability to adapt my tone and style makes me a true team player, and I take pride in developing insightful and unexpected campaign strategies.

In my recent role at Trade School, I wrote copy for The Home Depot across multiple social media platforms, producing content that contributed to a 15% increase in website traffic and a 12% boost in organic search traffic. At BBDO, I created consumer content for well-known brands, leading to significant increases in sales and engagement. My work at Wunderman Thompson involved developing an AI-centered campaign for Sprite, showcasing my ability to innovate and drive user engagement.

Experience

Work history, roles, and key accomplishments

Copywriter

Trade School

May 2024 - Mar 2025 (10 months)

Wrote compelling copy for The Home Depot across diverse social media platforms, including Facebook, Instagram, and Pinterest, leveraging SEO phrases and AP guidelines. Developed both B2B content for Pro Services and DTC content, contributing to a 15% increase in website traffic and a 12% boost in organic search traffic.

Social Media Marketing Content Strategy B2B Marketing Digital Advertising AP Style Campaign Development

Copywriter

Wunderman Thompson

Sep 2023 - Dec 2023 (3 months)

Developed and executed the strategy for an innovative AI-centered campaign for Sprite, including a case study video and a branded AI bot. Identified potential partnerships for a luxury makeup brand, successfully driving user engagement on the Sprite microsite.

Digital Strategy Partnership Management User Engagement Content Development

Copywriter

BBDO

May 2023 - Aug 2023 (3 months)

Created impactful consumer content for major brands like Honey Baked Ham and Georgia Lottery, analyzing consumer trends to target key groups effectively. Developed physical mailers, holiday billboards, and digital ads, contributing to significant increases in impressions, sales, and conversions.

Consumer Brand Development Market Analysis Digital Advertising Sales Growth Content Creation

Education

Degrees, certifications, and relevant coursework

Miami Ad School

Portfolio Program, Advertising

Grade: 3.8

Collaborated with art directors and strategists to create 360 campaigns, developing proficiency in Premiere Pro, Photoshop, and other creative tools. Demonstrated leadership and teamwork, consistently delivering projects under tight deadlines. Built a professional portfolio and personal website to showcase creative work.

Emory

Certificate Program, Creative Writing

Focused on developing long-form dialogue, screenplays, and stories through a dedicated certificate program. Successfully wrote and presented a pilot episode as part of the curriculum.