Open to opportunities

Muhammad Sani

@muhammadsani

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Creative copywriter driving conversions for finance and course creators.

Zimbabwe

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What I'm looking for

I’m seeking a role crafting persuasive, data-driven content in a collaborative team that values measurable impact, growth, and client-focused results.

I am a results-driven copywriter with three years of experience crafting high-converting copy for financial services and online course creators.

I research complex topics, translate technical concepts into accessible messaging, and produce SEO-driven content across blogs, email campaigns, social, and web to boost leads and conversions.

At Werkberry I increased lead generation by 25% and website traffic by 30% through strategic content and SEO; at Kakadu Plum I helped clients achieve a 40% increase in course sign-ups and grew repeat business by 50%.

I bring strong project management, client collaboration, and content strategy skills, and I’m seeking opportunities to apply persuasive storytelling and data-informed content to drive measurable marketing outcomes.

Experience

Work history, roles, and key accomplishments

Copywriter

Werkberry

Aug 2022 - Jun 2024 (1 year 10 months)

Developed and executed content for financial products, driving a 25% increase in lead generation and a 15% boost in conversion rates while improving website traffic by 30% through SEO strategy.

Copywriting SEO Email Marketing Content Strategy Research Editing

Content Writer

Kakadu Plum

Nov 2022 - Dec 2023 (1 year 1 month)

Created persuasive marketing copy and content plans for course creators, contributing to a 40% increase in course sign-ups and a 35% uplift in registrations via sales-funnel strategies.

Copywriting Content Strategy SEO Client Relations

Copywriter

Kagban

Apr 2020 - Feb 2021 (10 months)

Supported creation of marketing materials for financial services, contributing research, drafts, and edits that helped a campaign achieve a 10% increase in client acquisition.

Copywriting Research Editing Marketing Collateral Collaboration Brand Voice Proofreading