Open to opportunities

Jesse Champagne

@jessechampagne

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Experienced copywriter and content manager in the iGaming industry.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth, where I can leverage my content expertise to drive engagement and brand loyalty.

With over a decade of experience in the iGaming industry, I am a passionate Copywriter, Content Writer, and Creative Lead dedicated to driving brand growth and customer loyalty through compelling narratives and innovative content strategies. My expertise lies in crafting engaging content across various platforms, including websites, blogs, and social media, while ensuring adherence to regulatory guidelines.

Throughout my career, I have successfully managed end-to-end creative content production, collaborating with cross-functional teams to align content initiatives with broader marketing strategies. My strong analytical skills enable me to leverage data-driven insights to optimize user experiences and foster engagement within gaming communities. I thrive in remote work environments and am committed to delivering exceptional service and seamless user experiences.

Experience

Work history, roles, and key accomplishments

Current

iGaming Copywriter

Current

Independent Contractor

Jan 2023 - Present (2 years 5 months)

Crafted compelling, conversion-driven copy for iGaming platforms, significantly increasing user engagement. Produced and edited diverse content, including promotional materials, landing pages, and UX microcopy, balancing regulatory compliance with engaging storytelling. Refined brand voice guidelines and implemented consistent messaging strategies across multiple platforms.

Copywriting Microcopy Regulatory Compliance Content Editing Content Promotion Landing Page Optimization User Engagement Conversion Rate Optimization

iGaming Content Manager, Creative Lead, & Brand Consultant

Resulta

Jan 2021 - Present (4 years 5 months)

Managed end-to-end creative content production across websites, blogs, PR, and social media channels. Collaborated closely with SEO, email marketing, and other internal stakeholders to ensure content alignment with overall marketing strategies. Leveraged data analytics and audience insights to craft compelling narratives, fostering engagement and brand loyalty within online gaming communities.

Content Management Creative Direction Data Analytics Digital Marketing PR Social Media Management Community Engagement

Copywriter & Strategic Content Specialist

Snow Collective

Jan 2019 - Present (6 years 5 months)

Crafted SEO-optimized copy across digital platforms, driving engagement through compelling narratives and data-driven content strategies developed from audience research. Collaborated cross-functionally to align content initiatives with broader marketing campaigns and business objectives for diverse clients.

Content Strategy Digital Marketing Audience Research Data Driven Content Creation Campaign Alignment

Copywriter & Content Architect

Tru

Jan 2016 - Present (9 years 5 months)

Designed content frameworks for FinTech and customer loyalty products, ensuring a seamless user experience across digital platforms. Developed targeted content strategies focused on SEO optimization, leveraging data analytics to measure effectiveness and refine narratives for maximum impact.

UX Writing SEO Optimization Data Analytics Content Strategy User Experience

Managing Editor & Content Executive

LessThan3

Jan 2013 - Present (12 years 5 months)

Spearheaded editorial vision and content strategy for a high-traffic entertainment platform, conducting data-driven analysis to optimize user experiences and drive growth. Led a cross-functional content team, overseeing ideation, creation, and distribution of content across multiple verticals, ensuring brand alignment and strong community engagement.

Editorial Vision Content Strategy Data Analysis Team Leadership Distribution User Experience Community Engagement Content Creation

Education

Degrees, certifications, and relevant coursework

University of Ottawa

Bachelor of Arts with Honours, English

Completed a Bachelor of Arts with Honours in English. This program focused on developing strong analytical and writing skills, essential for content creation and strategic communication.

University of Toronto

Certificate, Freelance Writing & Creative Writing

Undertook studies in Freelance Writing and Creative Writing. This coursework enhanced skills in various writing styles and prepared for professional writing roles.