Crystal Sierra

I’m a wholesale and retail partnerships Key Account Manager focused on growing revenue while protecting margin across beauty and consumer brands. I supported execution of an approximately $6M annual wholesale retail business and manage high-volume ordering, inventory, and buyer relationships across multiple channels.

In my current role (February 2022–Present), I preserved ~$80K+ margin through negotiation strategy and protected performance across ~1,000 purchase orders per year. I also recovered ~$468K in revenue by identifying pricing discrepancies and correcting misreported invoiced revenue tied to overstock and allocation issues.

My results include becoming the primary internal contact for TJX USA & Canada wholesale business, generating $510K sell-through on an overstock inventory initiative, and increasing independently owned accounts by 30%+ YoY. I negotiated 150+ shipment extensions in 2025 while avoiding discounting, reducing extension-related margin loss from ~200 discounted POs in 2024 to ~2 in 2025.