Open to opportunities

Cristian Urien

@cristianurien

Digital marketing specialist driving paid media performance, content, social growth, and user acquisition for global products.

Spain

Message

What I'm looking for

I’m looking for a digital marketing role focused on paid media, performance, content, and social growth. I want to own campaign strategy, creative testing, user acquisition, and optimisation across Meta Ads and Google Ads, using clear performance data to improve marketing outcomes and customer experience.

Digital marketing specialist with 5+ years of experience across paid media, performance marketing, content, and social media. I build and optimise full-funnel campaigns on Meta Ads and Google Ads—from audience strategy, positioning, and creative hooks to segmentation, A/B testing, CPI optimisation, and performance analysis.

At KYKUYO / SolAR, a location-based AR mobile game, I built paid acquisition campaigns end to end and helped reach 4,419 beta players across 122 countries. I also managed social media, brand and NGO partnerships, and produced trailers, Reels, and short-form video using CapCut and Adobe Premiere Pro, analysing performance in Apache Superset.

As founder of Hockia, I built and launched an iOS and Android networking app for field hockey, including its website and landing pages. Through user research, community building, and organic social growth across Instagram, Facebook, and LinkedIn, I grew the product to 300+ real users with 48.1% WAU/MAU stickiness—100% organically.

Previously, I managed digital marketing for GreenDay, an eco-friendly Shopify e-commerce brand across Singapore and Malaysia, covering 330+ social posts, SEO/SEM, Google Ads, email marketing, influencer campaigns, and Zoho CRM.

My toolkit includes Meta Ads, Google Ads, Apache Superset, CapCut, Adobe Premiere Pro, Photoshop, Canva, Figma, Shopify, and Zoho CRM. Native Spanish and fluent English.

Experience

Work history, roles, and key accomplishments

Current

Founder - Product & Growth

Current

Hockia

Jan 2025 - Present (1 year 7 months)

Built and launched an iOS/Android networking app for field hockey, including frontend, backend, website, and landing pages using AI-assisted development. Led user research with coaches, clubs, and players to shape product decisions; tracked usage analytics and pitched partners. Grew to 300+ real users and 48.1% WAU/MAU stickiness, 100% organically, while managing Instagram, Facebook, and LinkedIn.

Product Strategy Roadmapping UX Testing Analytics Community Building Organic Growth AI assisted Development

Current

Marketing Manager - Paid Media & Growth

Current

KYKUYO / SolAR

Jan 2022 - Present (4 years 7 months)

Built Meta Ads and Google Ads campaigns end to end—from audience strategy, positioning, and creative hooks to segmentation, A/B testing, and CPI optimisation—reaching 4,419 beta players across 122 countries. Managed social media, Reels, stories, content series, and brand/NGO partnerships. Produced trailers and short-form video in CapCut and Adobe Premiere Pro; analysed results in Apache Superset.

Product Marketing Growth Marketing Go To Market Positioning User Acquisition Paid Social Paid Search Meta Ads Google Ads Audience Segmentation A B Testing Campaign Analytics CTR Apache Superset Reporting

Digital Marketing & Social Media Planner

GreenDay

Jan 2021 - Jan 2022 (1 year)

Managed digital marketing for an eco-friendly Shopify e-commerce brand across Singapore and Malaysia. Planned and published 330+ Instagram and Facebook posts while running SEO/SEM, Google Ads, email marketing, influencer campaigns, and CRM in Zoho. Coordinated content and acquisition across both markets to support brand visibility, engagement, and online sales.

Digital Marketing Social Media Marketing Shopify SEO SEM Google Ads Email Marketing CRM Zoho CRM

Demand Planner

Avon

Jan 2015 - Jan 2017 (2 years)

Handled demand forecasting and stock planning using historical data, pricing, and campaign calendars. Partnered with sales and marketing to support planning decisions.

Demand Forecasting Stock Plan Inventory Planning Data Analysis Pricing Campaign Planning