Open to opportunities

Yuri Charaja

@yuricharaja

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Digital marketing specialist focused on performance, analytics, and paid media.

Spain

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What I'm looking for

I seek a performance-driven marketing role where I can manage paid and organic campaigns, optimize ROI, collaborate with creative teams, and grow in analytics and strategic campaign leadership.

I am a digital marketing specialist with hands-on experience designing and managing paid and organic campaigns for major brands, including Samsung Peru and Tottus Peru. I combine analytical rigor with creative coordination to drive KPI-focused results across Meta, TikTok, Google Ads, YouTube and other social platforms.

My strengths include campaign development, budget preparation, KPI and affiliate sales analysis using tools such as Adobe Analytics and Appsflyer, and daily sales tracking. I have produced performance reports for both organic and paid channels and coordinated cross-functional teams including designers and account executives to deliver campaigns on schedule.

I hold advanced training in internet business and digital marketing, strong community management skills, and experience working internationally. I prioritize measurable outcomes, clear communication with stakeholders, and continuous optimization to improve campaign ROI.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Cheil Peru

Jan 2022 - Jan 2025 (3 years)

Analyzed affiliate vendor sales and produced performance reports for organic and paid KPIs across Samsung Peru social networks; developed and managed paid campaigns on Meta, TikTok, Google Display/Search and YouTube while preparing budget reports for paid media.

Adobe Analytics Appsflyer Meta Ads Google Ads YouTube Social Media Management KPI Analysis

Digital Advertising Specialist

hompson

Jan 2021 - Jan 2022 (1 year)

Managed social interactions and coordinated with designers, account executives and clients for Tottus Peru; produced performance reports for organic and paid results across Facebook, Instagram, TikTok, X and YouTube.

Social Media Management performance reporting Client Coordination Facebook Instagram TikTok X++YouTube Cross Functional Collaboration

Digital Marketing Specialist

Charaja Brand Geeks

Jan 2018 - Jan 2020 (2 years)

Created social content and managed community interactions for clients including Olva Courier and Albamar Real State; developed performance reports for organic results and supported creative team coordination.

Content Creation Community Management performance reporting Facebook Instagram Coordination