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Cristal Tavares Sangiorgi

@cristaltavaressangio

Marketing operations manager at Fountain Drinks Group, directing a website redesign and building lead follow-up systems.

New Zealand
Message

At Fountain Drinks Group, I work directly with the General Manager to prioritise initiatives and turn commercial needs into practical campaigns. I directed the website redesign, including its content, positioning and customer journeys, and prepared the handover to the development team.

I produce POS materials and client communications, support product launches and distribution, and build and maintain customer and lead records in Monday.com. I also run trade-show follow-up so sales opportunities aren't lost.

At Smarketing, I build and operate systems including a custom CRM and automated content publishing workflows. I design end-to-end automation for content creation, lead capture, CRM and conversion using Make, Zapier and n8n.

Earlier, as Finance Analyst at Haines Attract, I managed billing and credit control for approximately 500 clients and maintained billing and revenue system integrity during the move to in-house accounting. At Aspire2 Group Ltd, I supported a NavOne implementation and built Excel reports and dashboards for senior management.

Experience

Work history, roles, and key accomplishments

FG
Current

Marketing & Growth Coordinator

Fountain Drinks Group

Jan 2026 - Present (10 months)

Work directly with the General Manager to prioritise initiatives, obtain approvals and turn commercial needs into practical campaigns. Produce POS materials and client communications, and support product launches and distribution.

SM
Current

Marketing AI Automation Specialist

Smarketing

Nov 2022 - Present (4 years)

Build and operate own systems with Claude Code, Codex and Supabase, including a custom CRM and automated content publishing workflows. Design end-to-end automation for content creation, lead capture, CRM and conversion workflows using Make, Zapier and n8n.

AG

Marketing Executive – AI & Automation Specialist

Avatars Global

Jan 2025 - Dec 2025 (11 months)

Worked with stakeholders to prioritise the automations with the most impact and deliver them quickly. Automated the lead funnel from enquiry to booked call and CRM follow-up workflows.

AL

Project Administrator

Aspire2 Group Ltd

Oct 2018 - Oct 2019 (1 year)

Supported the NavOne system implementation and worked hands-on with the group's technology tools, including data validation and migration. Consolidated enrolment and prospect data to identify empty and over-enrolled classes, supporting intakes and timetables.

Education

Degrees, certifications, and relevant coursework

AC

Aspire2 / Concordia

Diploma, Accounting

Diploma in Accounting from Aspire2 / Concordia, Auckland, New Zealand, completed in 2018.

Federal University of Ceará logoFC

Federal University of Ceará

Bachelor's Degree, Accounting

2012 - 2016

Bachelor's Degree in Accounting from the Federal University of Ceará, Fortaleza, Brazil, completed in 2016.

Open Polytechnic logoOP

Open Polytechnic

Certificate, Project Management

Certificate in Project Management from Open Polytechnic, New Zealand.

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