Brendon Hull
@brendonhull
I lead UX research and strategy, building AI-assisted workflows that turn customer evidence into product decisions.
South AfricaWhat I'm looking for
At xneelo, I led UX across 11 web hosting and Cloud product teams, managing and mentoring a multidisciplinary team of designers, a UX writer and a design-system specialist.
I owned research end-to-end, from framing questions and recruiting participants to moderation, synthesis and reporting. My work turned customer interviews and usability studies into product priorities, requirements and UX improvements.
I'm increasingly focused on AI-assisted research, using ChatGPT, Claude, Gemini and Fireflies.ai to augment qualitative analysis, research planning and synthesis while keeping researcher judgement at the centre. Previously, as Chief Design Officer and co-owner at VIGA Interactive, I led research, discovery and strategy for clients including Standard Bank, UNISA, Discovery, MTN, BME and Paxful.
Experience
Work history, roles, and key accomplishments
UX Lead
xneelo (Pty) Ltd
Sep 2021 - Sep 2026 (5 years)
Led UX across 11 product teams while managing and mentoring a multidisciplinary Experience Design team. Owned research end-to-end and pioneered AI-assisted research workflows.
Chief Design Officer / Co-owner
VIGA Interactive
Nov 2013 - Mar 2021 (7 years 4 months)
Led user research, UX strategy and product discovery for digital products and services. Owned research projects end-to-end and facilitated workshops and co-design sessions.
Design Lead
The Tuckshop Brand
Jan 2011 - Dec 2013 (2 years 11 months)
Design Lead at The Tuckshop Brand from 2011 to 2013.
Design Lead & Studio Manager
Artifact Advertising
Jan 2004 - Dec 2011 (7 years 11 months)
Design Lead and Studio Manager at Artifact Advertising from 2004 to 2011.
Junior / Mid-weight Graphic Designer
Basement 43 Advertising and Design
Jan 2002 - Dec 2004 (2 years 11 months)
Junior to Mid-weight Graphic Designer at Basement 43 Advertising and Design from 2002 to 2004.
Junior Graphic Designer
Lion Marketing (CC)
Jan 2001 - Dec 2002 (1 year 11 months)
Junior Graphic Designer at Lion Marketing (CC) from 2001 to 2002.
Education
Degrees, certifications, and relevant coursework
Vaal Triangle Technikon
Diploma, Graphic Design
1997 - 2001
Diploma in Graphic Design, Techniques, Fine Art & Communications from Vaal Triangle Technikon from 1997 to 2001.
Human Factors International
Certified Usability Analyst (CUA), Usability
Certified Usability Analyst (CUA) from Human Factors International.
Human Factors International
User-Centred Analysis & Conceptual Design, User-Centred Analysis
User-Centred Analysis & Conceptual Design from Human Factors International.
Human Factors International
UX Foundations, UX
UX Foundations from Human Factors International.
Interaction Design Foundation
UX Management: Strategy & Tactics, UX Management
UX Management: Strategy & Tactics from Interaction Design Foundation.
Interaction Design Foundation
Data-Driven Design: Quantitative Research for UX, Quantitative Research
Data-Driven Design: Quantitative Research for UX from Interaction Design Foundation.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Salary expectations
Social media
Skills
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