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Morrie Swart

@morrieswart

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Lead UX/UI Designer driving data-informed, user-centred product and design-system delivery.

South Africa

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What I'm looking for

I am looking for senior design roles where I can lead user-centred strategy, build scalable design systems, mentor teams, and apply generative-AI to accelerate research and delivery.

I am a Lead UX/UI Designer with over 10 years of experience creating user-centred experiences across healthcare, ICT, mining, and enterprise SaaS for desktop and mobile. I lead cross-functional teams and run discovery workshops, journey mapping, and usability testing to align strategy with outcomes.

I establish component-based design systems and governance that reduce design-to-dev handoff time and visual defects, and I mentor distributed design teams while running career growth reviews and design critiques.

I’ve leveraged generative AI to accelerate research and prototyping, cutting discovery time by ~40%, and built design systems that reduced UI implementation time by 30%. I deliver accessible, consistent UI designs with reusable components and close collaboration with engineering.

I seek to solve complex product problems through research-driven design, measurable UX improvements, and scalable systems that improve time-to-market and product quality.

Experience

Work history, roles, and key accomplishments

Current

Lead UX/UI Designer

Current

JustSolve

Jan 2024 - Present (2 years 5 months)

As a Lead UX/UI Designer in a consulting environment, I’ve designed end-to-end experiences for mobile and desktop applications across diverse industries, including healthcare, mining, and enterprise SaaS and established a component-based design system and governance model that reduced design-to-dev handoﬀ time by 30% and cut visual defects by 40%.

Figma Design Systems User Research Usability Testing Generative AI Prototyping Workshop Facilitation User Flows User Experience Team Leadership Cross Functional Collaboration UI Design

Senior UX/UI Designer

JustSolve

Jan 2021 - Jan 2024 (3 years)

Designed end-to-end experiences and led discovery workshops, creating personas, journey maps and prototypes to align teams and reduce rework by 20% while mentoring junior designers.

Figma Miro Wireframing Prototyping UX Research Design Systems

UX/UI & Digital Designer

Tinman Digital

Jan 2017 - Jan 2021 (4 years)

Gathered user requirements, conducted UX research and produced wireframes, interactive prototypes and UI assets; collaborated with dev teams to implement responsive, accessible interfaces.

Figma HTML CSS Miro Jira Prototyping User Research

Digital Designer

Ogilvy SA (Healthworld)

Jan 2012 - Jan 2016 (4 years)

Created digital assets and UI concepts for campaigns, websites and mobile apps; iterated designs from user and stakeholder feedback and produced promotional videos for product launches.

Visual Design A B Testing Accessibility

Web Designer

Junk Mail

Jan 2011 - Jan 2012 (1 year)

Designed responsive web interfaces and visual UI elements for online classifieds, focusing on usability and mobile-first layouts.

Responsive Design HTML CSS Wireframing Prototyping User Centered Design

Graphic/Web Designer

Lamicap

Jan 2009 - Jan 2011 (2 years)

Produced web and graphic design deliverables, wireframes and visual assets to support digital and marketing initiatives.

Graphic Design Web Design Wireframing HTML CSS Adobe XD

Web/3D Designer

Revolution Business Solutions

Jan 2005 - Jan 2009 (4 years)

Designed web and 3D visual assets, wireframes and interactive prototypes for client projects, supporting front-end implementation.

3D Design Web Design Prototyping Wireframing

Microbiology Intern

Ampath Lab

Jan 1999 - Jan 2005 (6 years)

Supported laboratory processes and diagnostic workflows during an early-career placement, gaining cross-functional collaboration experience.

Laboratory Support Team Collaboration Problem Solving Workshop Facilitation

Education

Degrees, certifications, and relevant coursework

Technikon South Africa

Degree, Bio-Medical

1999 - 2001

Grade: 1

Activities and societies: None

Studied towards a Bio-Medical degree at Technikon SA.

Interaction Design Foundation (IxDF)

IxDF Course Certificate: Journey Mapping, UX/UI Design

2023 -

Completed an IxDF course certificate focused on journey mapping for multi-industry SaaS products.

Interaction Design Foundation (IxDF)

IxDF Course Certificate: Design for Thought and Emotion, UX/UI Design

2025 -

Completed an IxDF course certificate in design approaches related to thought and emotion.

Interaction Design Foundation

Certificate, UX Design

2020 - 2025

Activities and societies: membership to The Interaction Design Foundation community

Design for Thought and Emotion, Journey Mapping, Become a UX Designer from Scratch, Conducting Usability Testing, The Practical Guide to Usability, Masterclass Certificate: How to Design for Neurodiversity: Inclusive Content and UX