Giordano Cordaro

As a Field Sales Strategic Lead, I developed new strategies for field officers, enhancing sales route efficiency and increasing new activities by approximately 10% MoM. I focused on reducing churn rates and maintained a key beverage company account, contributing to a 5% improvement in TTV for Q1.

I drove growth for over 700 businesses by implementing data-driven strategies that improved sales funnel conversions. Collaborated with sales teams to optimize processes, managed a USD 1.6 million portfolio, and exceeded targets by 30%. Led campaigns and managed complex stakeholder relationships.

Managed the hiring of top content creators for the leading creative courses platform. Engaged with prominent figures in the Brazilian Creative Industry and handled contract negotiations and KPI management while working with a global team.

Provided ERP SaaS solutions to Brazilian SMBs, managing stakeholder relationships and leading sales pitches. Responsible for onboarding new sales executives and ensuring customer satisfaction.

Served over 500 companies with hotspot solutions, focusing on inbound sales and business development. Developed sales techniques and training programs for new hires.

Responsible for full sales cycles from lead prospecting to closing deals, contributing to business development efforts.

Completed a bootcamp focused on Planning & Strategy, enhancing skills in marketing and advertising strategies.

Earned a Bachelor's degree in Advertising, gaining comprehensive knowledge in marketing, communication strategies, and creative development.