Ailed Varela

As a UX/UI Designer at SATSA, I designed desktop and app interfaces, coordinated user research, and created wireframes and prototypes. I developed the Design System and applied Design Thinking methodologies while working in agile teams focused on mobile-first and responsive design.

In my role as Internal Communications Analyst at AFP Modelo, I led the design and maintenance of the Intranet, conducted user research, and implemented the Internal Communications Plan. I managed internal communication channels and produced various multimedia materials to support organizational culture.

As Content Manager for La Ruta Solar NGO, I proposed and executed creative plans based on metrics analysis, developed innovative campaigns, and led content strategies. I also filmed and edited videos while monitoring KPIs and creating performance reports.

In my position as Digital Communications Manager at Mercadearte Agency, I planned digital marketing strategies, developed commercial proposals, and managed social media content. I analyzed brand performance data and led a team to ensure project excellence.

Completed multiple courses in UX Research, UX/UI, Prototyping in Figma and Adobe XD, and Product Management, enhancing skills in user experience design and product development.

Completed a Full Screenwriting Course, focusing on narrative structure and creative writing techniques.

Graduated with a Bachelor's Degree in Corporate Communications, awarded a 100% sports scholarship. Developed strong communication skills and a solid foundation in corporate communication strategies.

Earned a diploma in Event Planning, gaining skills in organizing and managing events effectively.