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Colin Futrelle

@colinfutrelle

Product leader at Beacon Building Products who helped deliver an ML/OCR order processor handling 60,000+ purchase orders daily.

United States

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At Beacon Building Products, I owned the product strategy and roadmap for integrations and workflow automation. I helped deliver an ML/OCR processor that converted customer PDF purchase orders into digital ERP orders, handling 60,000+ orders per day that had previously required manual sales processing.

At Apex Learning, I grew integration adoption from 12 to 65 school districts by managing the backlog and coordinating teams. I also owned delivery of SSO, custom API, data, and batch-file integrations.

At Geospan Corp., I owned the product and technical roadmap for a geospatial intelligence platform and helped improve software delivery speed by 40%. I started in customer support, and I use customer research and product data to turn people’s needs into strategy, roadmaps, and products that ship.

Experience

Work history, roles, and key accomplishments

Organization & PM Consultant

Midumo Advisory

Jan 2024 - Jun 2026 (2 years 5 months)

Advised Minnesota Forestry Association on digital strategy, digital transformation, organizational development, and road mapping. Used generative AI tools including Claude and ChatGPT throughout consulting work.

Digital Strategy Digital Transformation Organizational Development Roadmapping Generative AI Claude ChatGpt

VP of Engineering

Geospan Corp.

Dec 2024 - Oct 2025 (10 months)

Owned product and technical roadmap for a geospatial intelligence platform, directing 8 major initiatives in under a year. Partnered with the C-suite to translate business priorities into a shippable roadmap and coordinated execution across product, engineering, and external stakeholders.

Product Strategy Technical Roadmap Geospatial Intelligence AI assisted Development Cursor CodeRabbit Engineering Leadership

Director of Engineering

Geospan Corp.

Jul 2024 - Dec 2024 (5 months)

Promoted to Director of Engineering within 10 months of joining. Led engineering organization and contributed to product and technical roadmap execution.

Engineering Leadership Product Roadmap Technical Strategy

Senior Engineering Manager

Geospan Corp.

Feb 2024 - Jul 2024 (5 months)

Promoted to Senior Engineering Manager within 10 months of joining. Managed engineering team and contributed to product and technical roadmap execution.

Engineering Management Product Roadmap Technical Strategy

Senior Product Manager, Integrations

Beacon Building Products

Jul 2021 - Jun 2023 (1 year 11 months)

Owned product strategy and roadmap for integrations and workflow automation. Delivered an ML/OCR purchase-order processor that processed 60,000+ purchase orders per day and contributed to 73% YoY channel revenue growth to $350M annually.

Product Strategy Roadmapping Integration Workflow Automation OCR SQL Customer Interviews Usability Testing Make Buy Analysis Partner Integration ERP Integration

Integrations Program Manager

Beacon Building Products

Feb 2021 - Jul 2021 (5 months)

Managed integrations program, supporting product strategy and workflow automation initiatives.

Integration Program Management Workflow Automation

Product Manager

Keywords Studios, Inc.

Jun 2019 - May 2020 (11 months)

Managed an executive proposal portfolio for Microsoft's master data management team, refining requirements, analyzing risk, and prioritizing changes across governance, legal, design, and development stakeholders through UAT and market launch.

Product Management Requirements Analysis Risk Analysis Stakeholder Management UAT Market Launch

Product Manager, Integrations

Apex Learning, Inc.

Oct 2016 - Mar 2019 (2 years 5 months)

Grew integration adoption from 12 to 65 school districts by managing the backlog, prioritizing features, and coordinating internal and external teams. Owned delivery of SSO, custom API, data, and batch-file integrations.

Product Management Integration SSO APIs Data Integration Batch Processing Backlog Management Customer Interviews Usability Testing

Operations Manager

Apex Learning, Inc.

Apr 2016 - Oct 2016 (6 months)

Managed operations, supporting product and integration initiatives.

Operations Management

Technical Support Representative

Apex Learning, Inc.

Nov 2015 - Apr 2016 (5 months)

Provided technical support to customers, gaining insight into customer needs and product usage.

Technical Support Customer Service

Associate Product Coordinator

Onvia, Inc.

Dec 2014 - Oct 2015 (10 months)

Conducted customer interviews and implemented a ticketing system to enable product analytics. Led creation of digital sales funnel that generated an average of 50 additional leads per month.

Product Coordination Customer Interviews Ticketing Systems Product Analytics Sales Funnels User Stories Backlog Management