Open to opportunities

Cláudia User

@cludiauser

Message

I build data-driven digital marketing campaigns, CRM journeys, and high-performing web experiences.

Portugal

Message

What I'm looking for

I'm looking to contribute to digital marketing and marketing operations work where I can build campaigns, improve CRM and lead-generation journeys, manage web content, and use performance data to support business objectives.

At Winning Consulting, part of the Alan Allman Associates ecosystem, I lead marketing and digital communication initiatives for the Portuguese technology consulting market. I develop digital initiatives aligned with business objectives and collaborate with international teams across the ecosystem.

I manage corporate websites in WordPress, from page creation and content updates to ongoing maintenance. I also run HubSpot CRM, forms, landing pages, email marketing, and lead-generation activities.

I use GA4 and HubSpot to analyse website and campaign performance, turning results into data-driven decisions. My work includes coordinating cross-functional projects with leadership, HR, business units, and external suppliers.

Previously, I coordinated digital campaigns, social media content, marketing materials, reporting, internal communications, employer branding, webinars, and corporate events. I enjoy connecting brand, content, digital channels, and operational execution.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Officer

Current

Winning Consulting

Feb 2022 - Present (4 years 7 months)

Led marketing and digital communication initiatives for the Portuguese market within an international technology consulting group. Managed corporate website, HubSpot CRM, and executed digital marketing campaigns aligned with business objectives.

Digital Marketing Marketing Operations HubSpot WordPress GA4 Email Marketing Lead Generation Webinars Event Planning Cross functional Coordination

Marketing Coordinator

JOYN Group

Sep 2020 - Jan 2022 (1 year 4 months)

Managed social media content across multiple digital channels. Supported campaign execution, monitored marketing performance, and produced reports with recommendations.

Social Media Management Content Creation Campaign Execution Performance Monitoring Reporting Internal Communications

Marketing Coordinator

Growin

Jun 2019 - Jan 2022 (2 years 7 months)

Planned and executed digital marketing campaigns across social media, website, and email marketing. Developed content aligned with brand positioning and monitored campaign performance.

Digital Marketing Campaign Management Social Media Email Marketing Content Development Performance Monitoring Supplier Management Internal Communications