Open to opportunities

Claudia Minish

@claudiaminish

Message

I build global brand strategies and marketing campaigns that grow pipeline, leads, and market awareness.

United States

Message

At Spirent Communications, I lead global brand strategy, integrated campaigns, creative direction, and brand stewardship across regions, events, and touchpoints. My work has supported average year-over-year lead growth of over 40% and average annual pipeline growth of 43%.

Previously, I led corporate branding and solution marketing at CA Technologies and held technical sales and software engineering roles at IBM Rational Software. I combine brand, field, product, digital, and data-driven marketing with creative production and cross-functional leadership.

Experience

Work history, roles, and key accomplishments

Current

Head of Global Brand Management /Chief of Staff to CMO – SR. Manager

Current

Spirent Communications

Aug 2021 - Present (5 years 1 month)

Leads global brand strategy and integrated marketing, driving brand awareness and business growth. Manages budgets, cross-functional teams, and agency partners, achieving significant pipeline growth.

Brand Management Marketing Strategy Integrated Marketing Market Research Budget Management Team Leadership ROI Analysis

Field Marketing Manager: Americas and EMEA

Spirent Communications

Feb 2020 - Aug 2021 (1 year 6 months)

Designed and executed field marketing campaigns and events to drive demand generation and pipeline. Managed event strategy, social media messaging, and lead reporting.

Field Marketing Demand Generation Event Management Marketing Automation Salesforce Social Media Marketing Lead Generation

Corporate Marketing Manager: Branding and Tradeshows

Spirent Communications

Jul 2014 - Feb 2020 (5 years 7 months)

Developed strategic marketing plans for business units, managed global events and tradeshows, and created digital marketing content. Utilized marketing automation and Adobe Creative Cloud.

Marketing Strategy Event Management Digital Marketing Marketo Salesforce Adobe Creative Cloud Content Development Social Media Marketing

Program Director, Marketing Corporate Branding

CA Technologies

Jan 2006 - Jul 2014 (8 years 6 months)

Directed advertising agency and campaign management processes, oversaw external agencies, and championed brand awareness. Led global brand strategy and operational planning.

Brand Management Advertising Agency Management Marketing Strategy Thought Leadership Market Analysis

Global Solutions Marketing Manager

CA Technologies

Jan 2005 - Jan 2006 (1 year)

Defined marketing strategies based on market trends, analyzed competitor data, and led cross-brand marketing programs. Developed solution collateral and sales tools.

Marketing Strategy Market Analysis Lead Generation Content Development Sales Enablement

Industry Marketing Manager: Healthcare & Financial Services Solutions

CA Technologies

Jan 2004 - Jan 2005 (1 year)

Directed vertical-specific sales tools and targeted marketing campaigns. Analyzed market data to develop tailored strategies and materials.

Vertical Marketing Market Analysis Campaign Development Content Development

Software Engineering Specialist

IBM, Rational Software

Jan 2000 - Jan 2004 (4 years)

Supervised technical aspects of sales, provided pre- and post-sales support, and led implementation engagements. Created intellectual capital to drive future sales.

Technical Sales Pre Sales Post Sales Project Management Customer Relationship Management

Senior IT Specialist

IBM, Rational Software

Jan 2000 - Jan 2004 (4 years)

Supervised technical aspects of sales, provided pre- and post-sales support, and led implementation engagements. Created intellectual capital to drive future sales.

Technical Sales Pre Sales Post Sales Project Management Customer Relationship Management

Senior Software Engineer

IBM, Rational Software

Jan 2000 - Jan 2004 (4 years)

Supervised technical aspects of sales, provided pre- and post-sales support, and led implementation engagements. Created intellectual capital to drive future sales.

Technical Sales Pre Sales Post Sales Project Management Customer Relationship Management