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Claudia Ca

@claudiaca

Commercial analyst at Würth España, developing sales performance tools and executive reports to support data-driven decisions across Spain.

Spain

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At Würth España, I support Sales Management with the operational and strategic oversight of the national sales network. I analyse performance across regions and business lines, and prepare executive reports on sales, margins and conversion rates.

I also develop internal tools to monitor sales targets and performance. My current project is an improvement audit across the national sales network and retail stores, including the design of training initiatives to optimise commercial performance.

Experience

Work history, roles, and key accomplishments

Current

Sales Management | Strategic Support

Current

Würth España

Jun 2024 - Present (2 years 4 months)

Provide direct support to Sales Management in operational and strategic oversight of the national sales network. Prepare executive reports on key commercial KPIs and develop internal tools for monitoring sales targets.

Sales Management Strategic Support Executive Reporting KPI Analysis Data Analysis Microsoft Office Excel Pivot Tables Macros

Corporate & Financial Communications Consultant

LLYC

Aug 2023 - Feb 2024 (6 months)

Managed corporate client accounts and developed communication and reputation strategies across multiple sectors. Created press releases, reports, and corporate materials, and supported crisis communication and media relations.

Corporate Communications Financial Communications Client Management Strategic Advisory Press Releases Media Relations Crisis Communications Brand Reputation

Public Relations and Marketing

On the List

Feb 2023 - Aug 2023 (6 months)

Managed 360º communication and marketing strategies for fashion and lifestyle clients, from planning to execution. Created social media content, press releases, and corporate materials, and coordinated brand events.

Public Relations Marketing Social Media Management Content Creation Press Releases Media Relations Event Planning Brand Identity