Open to opportunities

Claire SORNAY

@clairesornay

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Social media and community manager driving growth through creative content and strategy.

France

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What I'm looking for

Je recherche un poste axé sur la stratégie social media et e‑commerce où je peux créer du contenu impactant, animer une communauté, piloter campagnes et former les équipes pour stimuler la croissance.

Je suis social media manager et community manager spécialisée dans la création de contenus et la stratégie digitale pour renforcer la visibilité et le développement commercial des marques. J'ai fondé et piloté une marque e‑commerce de cosmétiques naturels, géré la stratégie Instagram/Facebook, les emailings, les campagnes publicitaires (Meta Ads, Google Ads) et l'exploitation d'un e‑shop Shopify tout en optimisant les performances par l'analyse des indicateurs.

Forte d'une expérience polyvalente en animation de réseau, formation et management (points de vente franchisés, centres de formation, unités de restauration), je suis créative, organisée et orientée résultats : je maîtrise la création UGC, les formats vidéo (Reels/TikTok), l'animation de communautés et la formation/ montée en compétence des équipes pour générer croissance et fidélisation.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Belle après 40 ans

Jan 2023 - Present (2 years 8 months)

Created and piloted a premium natural cosmetics e‑commerce brand for women 40+, defining brand identity and digital strategy to drive sales and visibility. Managed Shopify e‑shop, Meta/Google ad campaigns and performance optimizations to improve ROI and customer experience.

Social Media Strategy Shopify Meta Ads Google Ads Email Marketing Content Creation Analytics

Responsable Formation & Régional

Class'Croute

Jan 2017 - Jan 2023 (6 years)

Led operational and strategic animation of 40+ franchised outlets across multiple regions, created social content and training programs, and authored the company operations manual to standardize procedures. Launched a Datadock‑certified training center and drove franchise growth and openings.

Franchise Management Training Development E Learning Content Creation Network Operations Process Standardization Stakeholder Management Performance Analysis

Franchisee Manager

Pizza Hut

Jan 2012 - Jan 2016 (4 years)

Operated two Pizza Hut units, overseeing recruitment, training and management of teams up to 25 staff while driving local marketing initiatives and managing financial and operational performance. Improved sales through targeted actions and ratio management.

Operations Management Team Leadership P&L management Local Marketing Customer Service

Animateur Réseau

SFR

Jan 2008 - Jan 2012 (4 years)

Animated and developed a network of 25 partner boutiques across Nord‑Picardie, delivering sales training for complex solutions and driving commercial stimulation and performance reporting. Managed regional autonomy and weekly sales reporting.

Sales Training Partner Development Reporting Relationship Management

Chef de Secteur

Lindt

Jan 2004 - Jan 2008 (4 years)

Managed a portfolio of 80+ strategic GMS accounts in Paris/IDF, negotiated commercial operations, executed premium merchandising and implemented corrective action plans to boost per‑store performance.

Key Account Management Negotiation Merchandising Sales Analysis Action Planning Relationship Management