Paloma García
@palomagarca
I build consumer brand growth through integrated marketing, e-commerce, and commercial strategy.
MexicoWhat I'm looking for
I've led marketing for Stella Artois, Budweiser, and Beck's at Grupo Modelo, managing a $12M USD annual budget across media, PR, trade, digital, events, sponsorships, and omnichannel activation. My work includes Budweiser's FIFA World Cup 2022 launch, which increased Brand Power by more than 40%, and Stella Artois' sustained 9% brand-health growth.
Across L'Oréal, Pierre Fabre, Rappi, FEMSA, and independent consulting, I've built go-to-market plans, commercial strategies, brand identities, product portfolios, pricing, and joint business plans. I've worked with brands including Vichy, Avène, Giorgio Armani Cosmetics, Viktor & Rolf, Coca-Cola Digital, and Suerox.
I'm focused on turning market and consumer insights into campaigns, channel plans, and store-level execution that strengthen brand equity and commercial growth.
Experience
Work history, roles, and key accomplishments
Independent Marketing Consultant
Independent
Oct 2024 - Present (1 year 11 months)
Led brand strategy and go-to-market initiatives for consumer and lifestyle brands, developing brand identities, content strategies, and marketing plans to strengthen brand equity and drive engagement.
Education
Degrees, certifications, and relevant coursework
Universidad Nacional Autónoma de México
Bachelor of Business Administration, Business Administration
Bachelor's degree in Business Administration from the Universidad Nacional Autónoma de México, completed in 2014.
Availability
Location
MexicoAuthorized to work in
Job categories
Skills
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