At Sysco Atlanta, I built an integrated broker and vendor performance program connecting 18 strategic partners with 86 salespeople. The program established goals, workflows, measurement, reporting, and training, and its activity was directly tied to approximately $8M in incremental sales.
I also developed a sales-performance system that translated annual revenue objectives into actionable goals for 189 salespeople, with reporting from individual sellers through executive leadership. I led Salesforce CRM adoption and trained salespeople in practical CRM use, pipeline management, and consultative selling.
At Sysco Corporation, I supported national marketing initiatives across corporate teams, regional operating companies, sales organizations, and supplier partners. I developed sales promotions and communications, then tracked participation, performance, and ROI to help evaluate programs.
At NOTION LLC, I advise businesses on marketing, growth, operations, and technology challenges. My work has included evaluating CRM requirements for TriMark USA and helping translate farm and food-bank operations into a custom application for Southeastern Regional Cooperative.
