Looking for a job

Amanda Walker

@amandawalker

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I grow B2B client accounts through cross-channel strategy, retention, and measurable pipeline impact.

United States

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What I'm looking for

I'm looking to lead B2B client accounts and cross-channel growth, partnering closely with sales leadership to improve pipeline health, lead quality, retention, attribution, and measurable revenue outcomes.

I've led B2B marketing, client strategy, and account growth across Helpside, ThomasArts, Main Street Professionals, Nu Skin, and The Martin Agency. At Helpside, I built a Sales-Marketing feedback loop that generated $1.2M in pipeline within six months and created the company's first CAC, LTV, and attribution models.

At ThomasArts, I managed a $2M client budget and five managers, delivered a record $500K increase in agency billing, and pioneered the Customer Journey Mapping framework still used by the agency. I've also driven 100% revenue growth and 4x customer acquisition at Main Street Professionals, while leading global go-to-market for Nu Skin's $640M portfolio.

Experience

Work history, roles, and key accomplishments

Current

Vice President of Marketing

Current

Helpside

Nov 2025 - Present (10 months)

Owns the senior client relationship for Helpside's marketing function, reporting directly to the CEO/COO and presenting performance and strategy to the board and PE ownership. Built the company's first structured Sales-Marketing feedback loop, delivering $1.2M in sales pipeline within 6 months.

Marketing Strategy Sales Marketing Alignment Lead Quality Pipeline Health CAC LTV Attribution Modeling Paid Organic Content Social Strategy Budget Ownership Executive Reporting AI driven workflows

Director of Marketing

Main Street Professionals

Dec 2023 - Nov 2025 (1 year 11 months)

Built and executed the company's first multi-channel account strategy from scratch, driving 100% revenue growth and 4x customer acquisition in 2024.

Multi channel Marketing Account Strategy Revenue Growth Customer Acquisition

Account Director

ThomasArts

Oct 2021 - Dec 2023 (2 years 2 months)

Owned a portfolio of client accounts, managing a $2M budget and a team of 5 managers, developing account-specific growth roadmaps and KPI-driven campaigns for banking and finance clients. Delivered a $500K increase in agency billing within 12 months by renegotiating ad spend budgets and retainers.

Account Management Budget Management Team Leadership KPI Driven Customer Journey Mapping QBRs Customer Retention Growth Strategy

Director of Product Marketing

Nu Skin

Jul 2015 - Sep 2021 (6 years 2 months)

Led account-level go-to-market strategy across 54 global markets for a $640M, 52-product portfolio, driving $250M in new revenue within 6 months while leading a 36-person team.

Product Marketing Go To Market Strategy Global Markets Portfolio Management Team Leadership Revenue Growth