Open to opportunities

Christine Hasebrink

@christinehasebrink

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Experienced interim manager specializing in marketing and transformation.

Germany

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What I'm looking for

I seek a dynamic role where I can drive transformation and inspire teams.

With over 14 years of senior marketing and transformation experience across Europe, I thrive as an Interim Manager, acting as a catalyst for change. My unique blend of skills allows me to step in, identify challenges, and implement effective solutions that exceed expectations. My journey has taken me from leading corporate transformations to guiding teams through complex environments, all while fostering trust and collaboration.

My approach is deeply empathetic, focusing on aligning actions with core values to unlock potential. I have successfully led teams in various industries, including eMobility, Healthcare, and Finance, while implementing innovative marketing strategies that drive growth. I believe in the power of transformation and am committed to making a meaningful impact in every role I undertake.

Experience

Work history, roles, and key accomplishments

Interim Head of Marketing

Hubject GmbH

Jun 2023 - Present (2 years)

Directed a team of approximately 5 FTE marketing specialists, overseeing performance marketing, communications & social media, and B2B events. Introduced a change management process to support the team during a period of transition, ensuring smooth adaptation to new initiatives.

Team Leadership Performance Marketing Communication Social Media B2B Change Management Recruitment

Interim Head of Marketing DE, AT, PL

PageGroup

Apr 2022 - Present (3 years 2 months)

Developed and implemented marketing strategies and programs for PageGroup brands in Germany, Poland, and Austria. Coordinated regional and global marketing programs tailored to the specific needs of each region, ensuring cohesive and effective execution.

Marketing Strategy Stakeholder Management CRM Digital Marketing Content Marketing Brand Management

Interim Marketing Director

Dentex Healthcare Group Limited

Oct 2020 - Present (4 years 8 months)

Supervised an established and autonomous team, ensuring high standards in executing digital marketing, communication, design, and social media initiatives. Strategically planned and managed business communication, including PR-crisis management and continuous improvement of the dental practice network.

Digital Marketing Communication Design Social Media Multi channel Marketing Project Management Crisis Management Budget Management

Interim Projectmanager

Viridium Group GmbH & Co. KG

Jul 2019 - Present (5 years 11 months)

Led all corporate communication processes during the post-merger integration of Generali Life Insurance into the Viridium Group, ensuring clear and effective messaging throughout the transition. Coordinated and implemented rebranding activities, ensuring a seamless transition and consistent brand messaging.

Project Management Stakeholder Management Team Management Vendor Management Integration Onboarding

Interim Manager

Alvarez & Marsal Deutschland GmbH

Jan 2016 - Present (9 years 5 months)

Developed and implemented a comprehensive marketing plan focused on the German market, optimizing and creating new marketing and PR activities to enhance brand awareness. Led high-impact projects with full budget responsibility, ensuring efficient resource allocation and cost-effective execution.

Marketing Strategy Business Development Budget Management Event Management PR Social Media Team Management

Marketing Manager

Deloitte

Apr 2009 - Present (16 years 2 months)

Developed, led, and implemented strategic marketing projects and campaigns across all internal and external communication channels, tailored for various sectors. Created and managed multi-channel marketing strategies integrating PR, social media, email marketing, content marketing, SEO, SEM, and offline advertising to maximize brand awareness and engagement.

Strategic Marketing Brand Management Multi channel Marketing PR Social Media Email Marketing Content Marketing SEO SEM Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

International Business School Groningen

Bachelor of Business Administration, International Business Management

Studied International Business Management at the International Business School Groningen. Also attended the International Business School Budapest for a period.

International Business School Budapest

Bachelor of Business Administration, International Business Management

Studied International Business Management at the International Business School Budapest. This was part of the Bachelor of Business Administration program.